Karthik Hariharan joins FoxyMoron as business head, south

FoxyMoron has appointed Karthik Hariharan to spearhead the agency's south division in Bengaluru. His designation being: business head, south, FoxyMoron.

Suveer Bajaj, co-founder, FoxyMoron, says in a press note, “We are excited to welcome Hariharan to head our business in the south. Having worked in leadership roles across various integrated business lines, Hariharan’s skill and experience will be a perfect fit to the FoxyMoron repertoire. Hariharan’s solid understanding on how brands are built will now translate beautifully on digital, especially complimenting the nature of our business."

Prior to FoxyMoron, Hariharan was working with Leo Burnett Orchard for over two years, where his focus was on building new business initiatives, providing strategic direction for clients as well as driving business growth.

Speaking on his new role, Hariharan says, “With our industry in a constant state of flux and our business perspective always evolving, it's all about helping brands to converse and build a personal connect with their audience. FoxyMoron has been doing some great work in driving such relationships over the past decade. After meeting the team, it became obvious that they are on to some exciting times and I am truly happy to be a part of this upward trajectory.

Hariharan has spent over twelve years in the marketing industry, with a focus on content and strategy.