Havas Media, India, has bagged the integrated media duties of Bajaj Allianz Life Insurance. The agency also handles the media duties of Bajaj Finserv, the financing arm of the Bajaj Group.
The account size is estimated to be upwards of Rs 50 crores. The account will be handled from the agency's Mumbai office and will be led by Kunal Jamuar, managing partner - west and south, Havas Media India.
Chandramohan Mehra, chief marketing officer, Bajaj Allianz Life Insurance, says in a press note, "To offer a differentiated, yet relevant proposition to our customers, we have embarked on a brand re-orientation journey. We will rely on deeper customer insights and data-driven actions for a holistic brand transformation. Agility and a consumer-centric mindset from our teams and partners will be key to our deliveries. We look forward to a long and mutually beneficial relationship with Havas."
Anita Nayyar, chief executive officer, Havas Media Group, India and South Asia, adds, "We are proud to take on the mandate of yet another pioneer brand. Bajaj Allianz combines with it comprehensive life insurance solutions, technical expertise and in-depth market knowledge and goodwill of the 'Bajaj' brand in India. It has developed insurance solutions that cater to every segment and age-income profiles. We look forward to carving a meaningful brand strategy and taking the brand to greater heights."
Mohit Joshi, managing director, Havas Media Group, India, says, "Bajaj is a pioneer brand that thrives on consumer trust and enjoys a reputation of expertise, stability and strength.
Competitive pricing and customized life insurance solutions have earned Bajaj Allianz Life the customer's trust and market leadership in a very short time. At play will be Havas Media Group's integrated media skills centred on digital and our 'Meaningful Brands' framework which will together map the brand chart for Bajaj Allianz. According to our research, brands that are meaningful enjoy 80 per cent higher intent of repurchase in the insurance industry. We look forward to a successful collaboration."