Goafest 2018: Media and Publishers Abby announced

By Suraj Ramnath , afaqs!, Goa | In Advertising | April 05, 2018
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In the Media Abby category, Lodestar UM won 4 Golds. In the Publishers Abby category, Jagran Prakashan and The Times of India won 2 Golds each.

A look at this year's Media Abby winners. Lodestar UM went on to win four Gold Abbies. The agency won two Golds for Samsung's 'Samsung NDTV camera phone partnership' campaign under Best use of TV and Best use of Branded Content - Any Brand - created Content like dedicated Film / TV shows categories.

The agency won two more Golds for The Times of India's '#NoConditionsApply : Shindoor Khela' campaign under Best use of Events both Large & Small Events and Cause Marketing categories.

Dentsu Webchutney won a Gold award for Cafe TC's 'Missed Caller' campaign under Best use of Digital Media - Best use of Mobile Media category and Mindshare - Bangladesh won a Gold for Grameenphone's 'Grameenphone Birthday Campaign'.

This year 57 media agencies participated in the Abbies and the total number of entries received were 660.

In all, 38 Media Abby Awards were awarded this year. Of these, 6 are Gold, 18 are Silver, and 14 are Bronze.

In the Publishers Abby, Jagran Prakashan and The Times of India won 2 Golds each. ABP, DB Corp and Vijay Karnataka won a Gold each.

For Jagran Prakashan, the first of its Gold came for Dainik Jagran's campaign 'Creating the Newspaper of Day After Tomorrow' under Best marketing of a printed newspaper / edition category. The second Gold was for Dainik Jagran's campaign 'Amazon at your Doorstep' under Best client-brand activation or display advertising innovation by a publisher category.

For The Times of India, the first of its Gold came for its 'NoConditionsApply: Shindoor Khela' campaign under Best promotion of a CSR / Cause related Marketing initiative in traditional or online space category. The second Gold was for 'Times Power Point' campaign under Best client-brand activation or display advertising innovation by a publisher category.

ABP won a Gold for 'Germasur' campaign under Best use of Native or Branded Content for client brand-marketing by a publisher category. Dainik Bhaskar won a Gold for 'When a newspaper became a search engine for its young readers' campaign under Best launch marketing of a new title of newspaper / magazine / digital publication campaign. Vijay Karnataka won a Gold for 'Children's Day - Letter to Prime Minister' campaign under Best marketing of a printed newspaper / edition category.

In total, 7 Publishers Abby Awards were awarded this year. Of these, seven are Gold, four are Silver, and four are Bronze.

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