Goafest 2018: Early Man Film wins Grand Prix; The Social Street named Creative Agency of the Year

By Suraj Ramnath , afaqs!, Goa | In Advertising
Last updated : April 07, 2018
Overall, that is, across all three days of the festival, The Social Street won maximum Golds (8).

On April 7, the last lot of Creative Abby Awards was announced. But first, a quick look at the overall Creative Abby Metal Score.

Quick Round Up: In all, 245 metals were given away this year. These include 43 Gold awards, 83 Silver awards and 118 Bronze awards.

Categories in which maximum Golds were given are: Public Relations (13), Digital & Mobile (5) and Video Craft (5) and Promotion / Activation (4). 3 Gold Abbies were given away in Branded Content & Entertainment and Design categories followed by Special Abby and Out of Home & Ambient Media categories with 2 Golds each. Integrated, Audio Visual Long Form, Broadcaster and National Geographic Green Award categories were given away one Gold award each.

Dentsu Webchutney won 3 Gold awards. FCBIndia Group, Adfactors PR, Godrej Group and Value 360 Communications won 2 Golds each. Cheil India, Kinetic Advertising, Famous Innovations, Zee Cinema - Zee Entertainment Enterprises, Madison BMB, Star India, pi Communications, Grey Worldwide, MSL India, Open Strategy & Design and Out of the Box won a Gold each.

From a number-of-metals standpoint, in the Creative Abby Tally List, the top three organisations of 2018 are: The Social Street (34), Dentsu Webchutney (23) and Early Man Film (17).

The Social Street's 34 metals include 8 Gold, 12 Silver and 14 Bronze Awards.

Dentsu Webchutney's 19 metals include 4 Gold, 9 Silver and 10 Bronze.

Early Man Film's 17 metals include 1 Grand Prix, 5 Gold, 4 Silver and 7 Bronze.

Now, a look at the agencies that won Gold awards on April 7, the third and last day of Goafest 2018.

On Day Three, 19 Gold awards, 40 Silver Awards and 69 Bronze awards were given away.

Day Three Gold Winners include the following organisations: The Social Street, Medulla WYP Communications, FCBIndia Group, Hungama Digital Services, Dentsu Webchutney, Cheil India, Kinetic Advertising India, Star India, Cellar Door Productions and Famous Innovations.

Early Man Film won the Grand Prix award for Reforest India's 'The Story of Kaveri' campaign.

A quick look at the categories and sub-categories these companies won their Gold awards in, and the brands and campaigns they won them for.

Digital & Mobile
No. of Golds in this category: 5

1. The Social Street - 9B b. Social Media (Tools/Applications) - Rustik Travel - Untag

2. Dentsu Webchutney - 9B a. Social Media (Co-Creation / Crowd sourcing / Response etc.) - ITC Engage - Pocketful 'O' Stories

3. Hungama Digital Services - 9A b. Brand Microsite - H&R Johnson India - The Red Ramp Project

4. Cheil India - 9D a. Technology (Utility/Tool) - Good Vibes - The Good Vibes Project

5. Kinetic Advertising India - 9D c. Technology (Others) - Google India - Google Maps : Look Before you leave : Real time traffic update on a traditional billboard

Promotion / Activation
No. of Golds in this category: 4

1. Dentsu Webchutney - 4g Services - The Colour of Grey Cells - Re-search - Beyond the Blue Whale

2. The Social Street - 6g Corporate, Media, Entertainment & Others - Upendra Namburi - A secret book launch

3. Famous Innovations - 6g Corporate, Media, Entertainment & Others - Livpure - Packaged River Water

4. Medulla WYP Network - 7g Public Service - Indian Association of Palliative Care (IAPC), LAST LAUGH

Branded Content & Entertainment
No. of Golds in this category: 3

1. Medulla WYP Network - 12b. Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) including TV, mini-series, web series, cinema, DVD releases and online/digital. - Indian Association of Palliative Care (IAPC), LAST LAUGH

2. Medulla WYP Network - 12d. Best use or integration of experiential events, Creative positioning of a brand using events, festivals, flash mobs, installations, etc. - Indian Association of Palliative Care (IAPC), LAST LAUGH

3. FCBIndia Group - 12d. Best use or integration of experiential events, Creative positioning of a brand using events, festivals, flash mobs, installations, etc. - The Times of India - No Conditions Apply - Sindoor Khela

Audio Visual Long Form
No. of Grand Prix in this category: 1

1. Early Man Film - 7c- Public Service - Reforest India - The Story Of Kaveri

No. of Golds in this category: 1

2. Medulla WYP Network - 7c Public Service - Indian Association of Palliative Care (IAPC), LAST LAUGH

Special Abby
No. of Golds in this category: 2

1. Star India - 13 - Gender Sensitive - Star Plus - Gurdeep Singh & Daughters

2. Cellar Door Productions - 13 - Gender Sensitive - PeeBuddy - Ladies, URINE control to You're in Control! Now, Simply Stand and Pee.

National Geographic Green Award
No. of Golds in this category: 1

1. The Social Street - National Geographic Green Award - Prasadam Industries - The Snake Guard

Out of Home and Ambient Media
No. of Golds in this category: 2

1. The Social Street - 6f-Corporate, Media, Entertainment & Others - Upendra Namburi - A secret book launch

2. The Social Street - 7f-Public Service - Mohan Foundation - Life Before Ashes - Heart, Eye and Liver

Integrated
No. of Golds in this category: 1

1. Medulla WYP Network - 7h Public Service - Indian Association of Palliative Care (IAPC), LAST LAUGH

Click here to see detailed results.

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First Published : April 07, 2018

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