IT and FMCG giant Wipro, has awarded major part of its consumer care media business to Lodestar UM. The decision comes on the heels of an extensive and exhaustive multi-agency pitch. Under the new arrangement, in addition to Santoor (the flagship brand of Wipro Consumer Care, and one of the largest selling soap in the country, which consists over 70 per cent of Wipro's media spends), Lodestar UM (LUM) will also handle Chandrika (an ayurvedic soap brand) and Enchanteur range of products.
Speaking about the win, Nandini Dias, CEO, Lodestar UM, says in a press statement, "Wipro is one of our oldest clients and we have been handling the business for the last 25 years. We are truly delighted that in this next phase of growth Wipro has chosen us to be its media partner."
She further adds, "In the last decade, Wipro's business has grown over 16 times. The company made two significant acquisitions in the last two years - LD Waxson Singapore and Yardley UK - business have considerably added to the global footprint. Lodestar UM has been instrumental in making Santoor the number 1 brand in Andhra Pradesh, Karnataka, Maharashtra and Gujarat through our differentiated strategic thinking. And over the years LUM has become integral part of overall Wipro marketing team and the collaboration extends beyond media responsibilities."