April is one of the more popular months for weddings and functions, thus Indian apparel brands like Raymond and Van Heusen ran campaigns focusing on the wedding season. Samsung launched its new Galaxy S9 with Super Slow-mo Camera to generate more than 16 million video views and HERO motorcycles lead the month's top ads countdown by launching its new Hero Passion with the hashtag #ZamanaHogaFida.
On the other side, maintaining the tradition of creating innovative, yet emotional ad campaign videos, Coca-Cola came up with an advertisement that shows the bond between a father and son where the father is sharing a 'Friend' coke with his son only once the son accepts his 'Friend request'.
All the stats here are updated on April 28, 2018.
• Only advertisements launched in April of 2018 are considered.
• The list does not include ads (about the video content) by another content provider platform like Netflix India and Hotstar.
• The overall audience sentiment that is mentioned below each advertisement is based on - the number of views, likes, dislikes, watch time, and comments.
Here are the advertisements that generated the most viewership for the month for April 2018.
1. Presenting the New Hero Passion 2018 #ZamanaHogaFida
Hero has launched a new version of the Hero Passion with a bolder design, faster 110 CC engine and smarter i3S technology. Inevitably it has become the new style icon and is making heads turn all across the country.
The advertisement is simple and showcases a diverse set of people from different age groups and backgrounds getting enticed by the Hero Passion and wanting to own one themselves. With this simplicity, the advertisement sits at the top spot of April's most viewed advertisements from India.
2. Vodafone FANtastic Breaks Contest
Vodafone ZooZoo advertisements have always been very creative and interesting to watch. For this IPL season, Vodafone has launched its FANtastic contest, during match breaks, for fans to be able to win exciting prizes like iPhones and more.
The advertisement shows the ZooZoos playing a cricket match, but as soon as the break comes on, they all get glued to their phones including the players. This creative advertisement sits at the second spot of April's most viewed advertisements from India.
3. Van Heusen Fashion Weddings
Van Heusen's clothing line has always been the top pick for men's fashion. For this year's Spring-Summer season, the brand launched an exclusive line for men's occasion wear for weddings etc. The advertisement showcases a quick glimpse at the collection which consists of suits, urban jackets, prints, and bold shades. This quick fashion advertisement sits on the third spot of April's most viewed advertisements from India.
4. Samsung Galaxy S9 Super Slow-mo Camera - Remix your everyday
Samsung's new smartphones viz. the Galaxy S9 and S9+ come with some super cool camera features. It is built to remix your every day with their Super Slow-mo mode on the 'reimagined' camera. You will be able to capture moments at 960 fps, add music to your Super Slow-mo video and watch the action over and over again with Super Slow-mo features such as Forward loop, Reverse loop and Swing.
The advertisement highlights all these features perfectly well which is very pleasing to the eye. This visually appealing advertisement sits on the fourth spot of April's most viewed advertisements from India.
5. Raymond Khadi Collection
Raymond presents the Khadi Collection, #TheStoryRespun with a simple lookbook advertisement. It showcases the entire Khadi collection which is meant for both men and women. The collection is simple, ethnic and fashionable which can be worn on various occasions. It aims to make this fabric of the nation, the fashion of the nation. This advertisement sits on the fifth spot of April's most viewed advertisements from India.
6. Big Bazaar - Har Din Lowest Price
Big Bazaar is India's ultimate destination to shop for household items on a regular basis. But the general concern is the everyday increasing prices of these household products. With their new advertisement campaign, Big Bazaar has proclaimed that they will sell their products at the lowest price on an everyday basis so that their customers can have savings and not worry about the increasing rates.
The advertisement depicts all sorts of people shopping at Big Bazaar without any inhibitions because of the low prices. This advertisement sits on the sixth spot of April's most viewed advertisements from India.
7. Flipkart SmartBuy - India Chahe Jo, Hum Banaye Woh!
The innovative Flipkart advertisements using their "trademark" of style showcasing kids as adults, have always been interesting to watch. Here we see a scene from a surprise inspection at the army camp where the General is checking the haircuts of the soldiers. One soldier has not cut his hair since his trimmer stopped working.
He soon finds out that at the same rate another soldier has been using a perfectly functioning trimmer for about a year. It was purchased from Flipkart SmartBuy. This quirky advertisement sits on the seventh spot of April's most viewed advertisements from India.
8. Introducing GoCash Fest
In order to engage the cricket lovers of the country, this IPL season Goibibo has come up with an innovative campaign in association with the Mumbai Indians team. For every four, six and wicket GoIbibo users will receive goCash which can be redeemed later for bookings.
All you need to do is keep the GoIbibo App open during the Mumbai Indians matches. This advertisement sits on the eight spot of April's most viewed advertisements from India.
9. Chonkpur Cheetahs vs. Samaan ki list
With its new ad campaign, Amazon is trying to showcase the trouble that people go through while switching cities and buying products for the same to settle down. Here, in this advertisement, we see the Chonkpur Cheetahs in a new city facing issues with settling in. Ultimately they tackle this situation with 'apni dukaan, Amazon.in'. This advertisement sits on the ninth spot for April's most viewed advertisements from India.
10. Share A Coke India: Celebrating relationships!
Coca-Cola advertisements have always been the most innovative and usually hit an emotional chord. For their Share A Coke campaign in India, Coca-Cola is focusing on celebrating relationships. For this particular advertisement, it showcases the bond between a father and son where the father is sharing a 'Friend' coke with his son only once the son accepts his 'Friend request'. The advertisement is short and simple putting it at the tenth spot of April's most viewed advertisements from India.
(The author is co-founder and CEO at Vidooly, a YouTube audience development and analytics firm.)First Published : May 02, 2018