IPL 2018: 518 million watch first 34 matches on screens across India

By Urvi Malvania , Business Standard, Mumbai | In Media Publishing | May 11, 2018
The urban market contributed to 492 million impressions for the first 34 matches of the IPL.

The Vivo Indian Premier League (IPL) has reached 518 million viewers on screens across India so far, according to data provided by STAR India. This includes consumption across TV screens in home, out-of-home and digital. The total reach takes into account Broadcast Audience Research Council of India (BARC) TV viewership data for week 15 through 18 for the first 34 matches across STAR network channels in the urban and rural (U+R) market, measuring viewers over two years of age (at home and out of home viewing) and Hotstar data analytics.

VIVO IPL 2018

In terms of viewership, the tournament notched up 830 million total average impressions (number of people watching the tournament at any given point in its live telecast) in the all-India market.

The urban market contributed to 492 million impressions for the first 34 matches of the IPL. The 15 years and above male audience in the urban market, the audience the advertisers target, delivered 161 million average impressions.

According to Hotstar data analytics, the digital impressions registered by the IPL thus far has been 79 million. Clubbing TV impressions and digital impressions in the urban market, the tournament has seen a growth of 37 per cent.

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