In a recent development, Amit Nevrekar has joined GroupM as senior director, media consulting.Previously, Nevrekar was serving as the vice president, digital at BARC(Broadcast Audience Research Council) India and was in charge of leading the RFI and RFP Digital Measurement Proposal Evaluation.
Nevrekar started his professional journey with Kantar IMRB and brings with him extensive experience over 16 years in marketing and media research. He had a six year stint with IMRB International, where he worked on brand health management for Unilever Indonesia, PepsiCo Beverages Asia Pacific, Johnson & Johnson and Nestle.
Nevrekar also worked with MRUC, a non-profit organisation as a research head, where he managed Process and Enhancements for Indian Readership Survey - world's largest syndicated study.
First Published : May 15, 2018