Joyee Biswas will be joining Facebook as head of APAC Sports Partnerships and will report to Dan Reed, Facebook head of global sports partnerships.
In his new role, Biswas will lead the team that manages partnerships with APAC-based leagues, teams, athletes and media. He will be tasked with helping partners engage and grow their fan bases, deliver interactive and social content tailored to Facebook's suite of products, and achieve their business goals across all Facebook platforms, including Instagram, Messenger and Oculus. Biswas commence from late May.
With 15 years of experience in the media industry, Biswas has most recently served as ESPN's head of Southeast Asia, APAC. Prior to ESPN, Biswas was the managing director for Eleven Sports Network in Asia.