DDB Mudra Group has bagged the creative duties of Moonbow, a water and air purifier brand by Hindware. As part of the mandate, the agency will be responsible for the creative strategy and execution for the brand. The win came following a multi-agency pitch.
The brand would be managed out of the group's Gurugram office and will be led by Ashwani Dhingra, executive vice president & business partner, DDB Mudra North.
"DDB Mudra has been our agency partner for Hindware Kitchen Appliances and Water Heaters. We have grown in these categories faster than the industry to capture good market share within 3 years & DDB Mudra has played its part in helping us achieve this growth. We expect DDB Mudra team to work in the same manner for our Moonbow brand and be a part of the brand's growth journey," says Rakesh Kaul, president consumer products division, Hindware.
Addressing the win, Rajiv Sabnis, executive director, DDB Mudra Group says, "Water purification is a highly competitive category in India today. With the pressure on ground water supply increasing in every large city/ town and the over reliance on the monsoons every year, the need for purification is clearly felt in every home. Newer entrants in this category need to redefine the health benefits that more advanced water purification systems can deliver. Moonbow is uniquely placed to raise the stakes on their water purification offering and its proven benefits. We have an interesting challenge, to establish a differentiated and relevant health benefit amongst Indian homemakers."
Moonbow, the consumer appliances brand was launched in 2016. Though a fresh entrant in the market, it has won prestigious awards like Asia's Most Promising Brand (2017), Emerging Brand of the Year (2016) and Product of the Year Awards (2016) for its innovative and technologically advanced products.
DDB Mudra Group is an integrated marketing communications and services network and is a part of the Omnicom/DDB Worldwide Group.