RepIndia ropes in Anoop Chugh and Neeraj Toor as creative heads

RepIndia, the national independent creative digital agency, has roped in Anoop Chugh as creative head, copy; while Neeraj Toor joins as creative head, art. The duo, popularly known as Chatoor, ie Chugh + Toor 'Chatoor' will closely work with the management team of Archit Chenoy, Ishaan Ahuja and Ayesha Chenoy.

The duo will be reporting to the CEO and co-founder, RepIndia, Ayesha Chenoy.

Ishaan Ahuja. managing director says in a press note,"This is just the start of a new phase of RepIndia where duos with complementary skills, different viewpoints and different sensibilities create marketing magic."

Anoop Chugh brings with him 13 years of writing experience as a journalist, car reviewer, corporate communications lead, creative director and digital media consultant.

"I consider myself an outsider in advertising. That's why I am under no compulsion to follow the given advertising template," says Chugh.

"With us, Neeraj and I have brought a new style of multiple-agencies-within-one model. We have created multiple copy-art teams across Rep, which means when we go for a pitch, we go with almost half-a-dozen ideas and not just the big idea," he adds.

Neeraj, who has worked with Webchutney, when it was an independent agency, and Digiwasi, is known for his quirky animation production. "Anoop & I believe in quirk and DIY. Pretty much why we love producing and executing most of our campaigns in-house," Toor reveals.