Most watched IPL advertisements in 2018: YouTube Leaderboard

The Indian Premier League (IPL) is undoubtedly India's most celebrated annual sporting event. It has everything that a consumer wants - power-packed cricket, gripping entertainment and flashy advertisements.

Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top-of-the-mind recall. From Amazon's Chonkpur Cheetahs to Star Sports' Best vs Best campaigns, there are multiple ads that have captured our imagination. The ad campaigns during this IPL season were very contextual and take audiences along on a journey.

Star Sports, the official broadcaster for VIVO IPL 2018, used multiple customised #BestvsBest creatives encompassing the spirit of IPL while capturing the key stars and all the excitement.

Here's a look at the top ads that India loved to watch during the 11th edition of IPL:-

#1 Chonkpur Cheetahs vs. Samaan ki list: Amazon India

#2 Vivo V9 | Bokeh Mode: Vivo India

#3 Vodafone FANtastic Breaks Contest: Vodafone India

#4 Real champions makes real hero - Virat: OPPO

#5 #VIVOIPL 2018 - It's time for #BESTvsBEST!: Star Sports