ITC's Raisa Chakravarty and Anupama Sharma win Silver Lion at Cannes 2018

At the ongoing Cannes festival, Raisa Chakravarty and Anupama Sharma (assistant brand managers) from ITC's personal care products business, won Silver Lion at the very competitive and prestigious Young Lions Competition at Cannes. They had earlier won the India Challenge.

The Young Marketers competition champions the world’s best young client marketers. Over an intense 24 hour period, teams were to design a concise, direct and effective brief. This year's competition challenged global teams of young, in-house marketers from around the world to develop a creative brief for a product or service that would benefit the Movember Foundation, the only global charity focused solely on men's health. Competitors presented their communication plans to a panel of industry leaders, which was led by Ruth Yearley, partner and director of insights and strategy at Ketchum.

The teams were judged on the clarity of brief, the knowledge about the product or service, client organisation and its aims and the specific goals it needs to achieve.