Monte Carlo undergoes a logo change

Apparel brand Monte Carlo Fashions has undergone a logo change. The company will feature the new logo in all its communication going forward, including TV commercials and outdoor advertising. The tag line - It’s the way you make me feel – has, however, been retained.

In a release, the brand shares the details of the new logo:

Monte Carlo new logoThe new logo is bolder, trendier and signifies the ethos of the company better. It is extremely identifiable and has been designed after utmost planning and care.

Monte Carlo old logoIn the new logo, the blue background and red rectangle enclosing the text, has been done away with. The tagline has also come closer to the brand name - Monte Carlo - which has been given a new typography style. The triangle with the letters 'mc' has been retained and given a dynamic appeal in order to connect with the fashion-conscious populace and exhibits a contemporary and modern expression.

Monica OswalMonica Oswal, executive director, Monte Carlo Fashions, says in a press release, “We have decided to change the logo after a lot of planning. We wanted to design it in line with the changing times and with the change in the patterns of our garments which reflects an international vibe. A lot of thought and diligence has gone into the new logo. The new logo is stylish and really speaks for itself and of the quality of our garments. However, we have decided to retain the tagline which is very catchy, identifiable and in sync with what we are doing.”

She adds, “Together with the tagline and the new logo, we will be making a far louder statement and will be able to make Monte Carlo a more preferred brand. We will initiate a complete 360 degree activity to market the garments with the new logo.”