SoundLogic appoints PointNine Lintas as its full service agency to launch its next-generation audio range

Global audio and electronics brand SoundLogic has given the full-service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products.

PointNine Lintas will work closely with the management of SoundLogic to define a brand positioning and do a go-to-market plan for the new range. The omnichannel creative agency of MullenLowe Lintas Group has deployed a team of multi-disciplinary experts from brand planning, creative, content, e-commerce, and PR.

Vikas Mehta

Sagar Gwallani

Commenting on the assignment, Vikas Mehta, CEO, PointNine Lintas says, "We first met the team from SoundLogic only a few weeks ago. We saw a demo of their upcoming product range and it was love at first sound. They are a young company with big ambitions and a product lineup to back those ambitions. In a way, SoundLogic is about to democratize cutting-edge audio technology and our team at PointNine Lintas is enjoying the opportunity to help them navigate this journey."

Commenting on the appointment, Sagar Gwallani, CEO of SoundLogic, says, "We are happy to collaborate with PointNine Lintas to fuel our ambitious dream for SoundLogic. It is the first time we have embarked on a campaign of this magnitude. The PointNine Lintas team demonstrated a roadmap that was aligned with our brand philosophy. We look forward to an interesting and insightful journey ahead."

PointNine Lintas is currently developing the campaign to launch the new range that will hit the market soon.