Vidooly launches video creators initiative for India and SEA market

By afaqs! news bureau , afaqs!, Mumbai | In Digital
Last updated : July 04, 2018 05:18 AM
Under the initiative Vidooly will identify and assist video content creators to create the next generation of online video stars.

Vidooly, a video analytics marketing company, has recently announced the launch of its video creators initiative in the markets of India and South East Asia. Under the initiative Vidooly will identify and assist video content creators to create the next generation of online video stars. The initiative will allow creators as well as video publishers to learn, connect and use various tools to grow the presence of their content online across Youtube, Facebook, Instagram, Twitter and other platforms. This initiative is aimed at small creators and new age video publishers who are just getting started with online video and have minimal traction on digital.

Subrat Kar & DOUBLE & # title= Subrat Kar

Vidooly will also provide studio space and equipment to these creators and publishers. It recently opened the first studio space in its headquarters in Noida and will gradually expand to cities across India by partnering with others creative studios. These professional studio spaces will be equipped with the latest recording equipment and Vidooly will provide round the clock in studio expertise on content creation techniques, production, using analytics tools and more.

Vidooly will leverage its expertise and presence in the global online video ecosystem to provide these creators and publishers, analytics tools backed by AI and Machine learning which will allow the creators to create high quality, relevant and engaging content for the audiences across platforms, devices and languages.

Subrat Kar, CEO and co-founder of Vidooly, says in a press release, "Being the market leaders in the online video ecosystem of India and South East Asia, we decided to extend our resources to the upcoming online stars and video publishers in India. While affordable internet and smartphone access has lowered the barrier to entry for anyone to become a video creator, lack of access to a cross platform video intelligence tool remains a challenge. Our cross platform video tools and in house professionals will assist these upcoming stars to level up their content production skills in line with their global counterparts. Video already accounts for a major chunk of data usage in India and with this global initiative, we aim to become a creators platform for small and medium content creators."

Under this initiative Vidooly will be organising road-shows, meetups and workshops across Indian cities such as Delhi, Hyderabad and Mumbai. Vidooly held the first round of meetups in Delhi NCR earlier this month. These meetups will serve to build awareness about the latest trends in the video ecosystem and create a platform to answer the pressing queries amongst the creators. These meetups will also have popular Youtubers and online celebrities as guest speakers.

In line with this, Vidooly has also expanded its monthly video trends reportage across south east asia to over 18 countries such as Indonesia, Thailand and Vietnam as it looks to to become the leading video marketing solutions provider globally. Vidooly has also bolstered its staff strength and hired community managers, production managers and marketers from the media industry for the same.

Kar adds, "Over the next few months Vidooly will aim to partner with global and regional brands and video platforms for these workshops which will allow these brands to tap into a pool of talented content creators."

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First Published : June 29, 2018 03:44 PM
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