Sidharth Loyal, managing director, Wieden + Kennedy India has quit the agency. While Loyal remained unavailable for comment at the time of filing this report, highly placed industry sources have confirmed the news to afaqs!.
Loyal worked with the agency for close to two years. This was his second stint with the agency. Loyal had started his career with Wieden + Kennedy (W+K) in the year 2004 and had worked for five years back then as brand strategy.
After quitting W+K in the year 2009, Loyal moved to DDB Singapore as brand strategy. After that, he worked with Saatchi & Saatchi Singapore for more than a year and later on moved on to Account Planning Group India (APG) as head. He worked with APG for three years and then moved to Innocean Worldwide Australia as head of strategy. Post working with APG, Loyal worked with Trium as founder and later on came back to work with W+K which he quit recently.
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