Madison Media bags Bajaj Electricals' media mandate

Madison Media has been appointed as the Agency-on-Record (AOR) for Bajaj Electricals. As part of the mandate, the agency will handle the media duties. The account is estimated to be Rs 100 crore per annum across all media.

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Speaking about the win, Vikram Sakhuja, group CEO, Media and OOH - Madison, says in a company statement, “We are very proud and excited to have won the Bajaj Electrical account, and look forward to using media with impact to grow the brand and category.”

Commenting on the association, Hemal Vadera, head - advertising, digital and branding, Bajaj Electricals, says, “We are delighted to have Madison Media on board as our media partner. We deal in a competitive market and needed an agency that understands our business, and has the expertise to help us drive huge efficiencies into our media planning and buying. Madison Media had excellent credentials on this front. We are looking forward to this journey ahead.”

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