KRDS India extends partnership with Big Laundry and LifeCell

By afaqs! news bureau , afaqs!, New Delhi | In Advertising
Last updated : September 16, 2018 08:27 PM
This is the third consecutive year that the agency will be working with Big Laundry.

Big Laundry, a laundry services in South India has recently entrusted KRDS with the management of their digital presence. This is the third consecutive year that the agency will be working with the brand.

The goal for 2018 is to create effective ad campaigns and visually appealing video content to establish Big Laundry as the one stop service for laundry solutions in South India. The agency will also continue to create engaging social content on platforms like Facebook and Instagram.

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Commenting on the renewal, Kumaraguru Seshadri, director, Big Laundry Services says, "Our partnership with KRDS has been an asset for us as a business in providing creative content and managing our social media assets. The team is prompt, collaborative and ever enthusiastic to take on new challenges!"

Jayson Cherian & DOUBLE & # title= Jayson Cherian

Commenting on the renewal, Jayson Cherian, associate business director at KRDS says, "We're thrilled to partner with a fast growing company like Big Laundry for another year. We're hopeful that our expertise and creative direction will help the brand get one step closer to their desired goal on Digital."

LifeCell, a stem cell bank, on the other hand, has recently placed its trust in KRDS by extending their contract for the fifth year in a row.

Last year, KRDS had helped the company grow on social with respect to lead generation and social content. The agency banked on Facebook's interactive new formats (Live photos, 3D photos, cinemagraphs) to keep the content engaging. This year, the agency will be creating interesting video content to spread more awareness and establish LifeCell as India's leading Community Stem Cell Bank through impactful campaigns.

Commenting on the renewal, John Paul, chief digital officer, LifeCell International says,"Great to engage with a partner of such caliber in social media space, carries healthcare domain experience and drives competitive advantage. Most importantly, got us to witness the growth results."

Commenting on the renewal, Jayson Cherian, associate business director at KRDS says, "We're delighted to partner with an organisation like LifeCell for another fruitful year. During our engagement over the past 4 years, we've seen the brand grow massively on social media and help transform the lives of people all over the country. We have no doubt that this year will be no exception."

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First Published : September 11, 2018 04:42 PM

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