Marketing Initiative

OPPO through innovation and user centricity carves a niche for itself

By News Bureau, Marketing Interactive , afaqs!, New Delhi | In Marketing
Last updated : September 14, 2018 03:05 PM
...by listening to its consumers and making smartphones that they love.

In the past decade mobile phones have become smarter and more intuitive. We're all hooked to our phones for most of our digital needs which makes it obvious to have the best digital companion. Be it listening to music or clicking that perfect shot of our pet, our mobiles have become our go-to partner. One tremendously important need is to have top-notch camera technology especially the front facing camera to click that social worthy selfie.

OPPO, a global handset manufacturer, has taken the smartphone industry by storm through its path breaking innovation. Stocked with intuitive features and useful upgrades and priced reasonably, the brand has quickly become a household name. Today, it also leads the way in smartphone camera technology leaving no stone unturned when it came to pushing boundaries to try to bring the best selfie cameras to its users.

OPPO logo

One of the key reasons that led to the fast rise of OPPO phones is their unwavering focus on improving the camera quality, particularly to ensure that users get the best self-portraits. The brand strengthened its foothold in the smartphone market by being the harbinger of innovations in the smartphone fraternity.

Back in 2011, OPPO analysed the growth of the selfie-phenomenon and launched U701 - the world's first smartphone with an inbuilt 'beautify' feature. The feature was a big hit among the users and also led other manufacturers to offer the same feature that enables users to get the best selfie. Another amazing add on to the OPPO cameras was an 80-degree wide angle lens that allowed multiple people to take selfies together without having to squeeze in uncomfortably.

When OPPO came out with Find X, it was hailed as the most innovative smartphone-of-the-year. In the mid-segment range, OPPO introduced F9 Pro, which again took over the market by storm. The highlight of the phone is that it sports the tiniest notch ever. With first-of-its-kind waterdrop design, the phone allows for a 90.8% screen-to-body ratio and 19.5:9 aspect ratio. The display is an impressive 6.3 inches, with a resolution of 1080x2340 pixels. This makes watching movies on this phone a sheer pleasure!

F9 Pro promises power-packed performance, courtesy its Voltage Open Loop Multi-step Constant-Current Charging (VOOC) flash charging. It can be used for up to 2 hours with just 5 minutes of charging! Owing to this and more differentiating features, the phones resulted in some serious sale hike for the brand; OPPO F9 pro first sales increased 6 times than OPPO F7!

OPPO has been a major contributor in solidifying the foothold of Chinese smartphones in India. Offering great specifications and features at reasonable rates has been one of the key reasons for growing trust and preference for Chinese brands, including OPPO. Aggressive and strategic advertising has only further propelled their popularity. And as an initiative in the 'Make in India' project, OPPO is set to build a new Industrial park capable of producing 50 million units per year.

With consistent improvements, OPPO makes sure to deliver the best to its users. The brand is unafraid of pushing the envelope to give a better user experience for its consumers. Along with brilliant advertising, the Chinese smartphone brand has made noteworthy contributions to the mobile phone fraternity and has carved a niche for itself while also building a great brand image and reliability among its consumers. Concluding, it wouldn't be wrong to say that OPPO is enjoying great success in India all due to its sheer drive to make better products every time.

For feedback/comments, please write to newsteam@afaqs.com

First Published : September 14, 2018 11:12 AM

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