JWT elevates Tista Sen and Priya Shivakumar

In a recent announcement, JWT has elevated Tista Sen as regional creative director (RCD) and Priya Shivakumar as national creative director (NCD).

Sen, currently a national creative director, in her new role as RCD, will now have the additional oversight of JWT Sri Lanka. Shivakumar, currently the executive creative director of JWT Bangalore, in her new role as NCD will now drive creative excellence for clients across JWT Bangalore, Chennai and Hyderabad.

Commenting on the promotions, Tarun Rai, chief executive officer, J Walter Thompson, says in a press release, “Both Tista and Priya are exceptional creative professionals and their promotions are richly deserved. They have helped build so many brands and have been true ambassadors of JWT. In their new roles, Senthil and I, expect them to provide creative leadership across geographies.”

Senthil Kumar, chief creative officer, J Walter Thompson, says in a press release, “This is surely the sign of things to come as Geography becomes History all over again. Tista and Priya are two of our best creative leaders, now empowered to lead from the front and drive creativity across the country and beyond.”

With over two decades of experience in the world of creativity and building brands, Sen has been involved in crafting memorable and well-loved campaigns for some of the most iconic brands in India. Her deep understanding of the advertising landscape empowers her to orchestrate integrated communications that build future-ready brands and businesses. Sen has been ranked among the 20 most creative people in Asia and has won several creative awards across national and international platforms. Over the years she has served as jury at several advertising festivals in India and abroad, including CLIO, Cannes and D&AD.

Shivakumar brings both traditional media and digital media together with her ideas and has led the Bangalore office of J. Walter Thompson successfully for over seven years now as executive creative director. She has won over many a consumer and client with her insightful and market leading work that has resulted in winning several Cannes Lions, One Show and D&D awards over the years. Her work cuts across categories like Fashion, Beauty, Luxury, Travel and Technology. Priya was also instrumental in developing the Blood Banking initiative for The Red Cross that achieved the Guinness World Record for the highest amount of blood units collected in a day. This idea went on to win over 14 international metals across Cannes, Spikes, D&AD, Effies and more.