Fruitbowl Digital wins digital mandate for Riya Travels

Riya Travels, has recently assigned its digital duties to Fruitbowl Digital Media, a full-service interactive media agency. As part of the digital mandate, the multi-service digital agency will be responsible for digital strategy and content.

Commenting on the association, Manoj Samuel, director, Riya Travel and Tours (I), says, “Travelling is a very integral part of the Indian lifestyle, and we’ve been dedicated to making the domestic and international travel experience as amazing as possible for our customers over the years. Fruitbowl brings to the table young and creative enthusiasm and a strong understanding of digital communication that can help us keep the conversation going. We look forward to moving forward and upwards with this new partnership.”

“When you think travel companies and social media, you think discounts, new offers, and product pushing; but that is NOT what we stand for,” says Faisal Amin, co-founder, Fruitbowl Digital adding, “Social Media has slowly become everyone’s go to travel planner, and we want Riya Travels to be at the top of everyone’s searches, creating experiences rather than clickbait.”