Marketing legend Shunu Sen passes away

agencyfaqs! News Bureau

NEW DELHI

Marketing legend Shunu Sen passed away in the early hours of January 3 following a cardiac arrest. He was 63.

Sen, who believed marketing is a highly misunderstood term in India, had 35 years of experience in sales and marketing behind him. He joined Hindustan Lever as a management trainee and, when he retired in 1995, he was the marketing director of HLL as well as the marketing advisor to Unilever for its India businesses. To his credit are several successful brand launches as well as the complete turnaround of specific business divisions. In 1998, Sen found his motivation all over again in Quadra Advisory.

Sen used to answer readers' questions in a column started for him by agencyfaqs!, Shunu Online. To read the last question answered by Sen, click here.© 2003 agencyfaqs!