Wunderman, the world's leading direct marketing agency, yesterday announced the appointment of Rajat Sethi as CEO of the Indian operations. Prior to this appointment, Sethi was president and COO of Result: McCann, part of the McCann Relationship Marketing Network (MRM), handling CRM communications for clients such as ABN Amro, General Motors, Gillette, Nestle and Johnson & Johnson. In 2001, Rajat was appointed sub-regional director for Asia-Pacific for MRM Partners Worldwide.
Sethi, who has put in 23 years in marketing, advertising and in the specialised area of relationship marketing, started his career in marketing as a management trainee with Jenson & Nicholson in 1979 and plunged into advertising in 1983 when he joined Lowe (then Lintas) to handle HLL businesses before moving on to Clarion (now Bates) in 1988. He joined McCann-Erickson in 1990.
On its part, Wunderman is one of the largest integrated marketing solutions companies in the world, delivering customer relationship management services to clients through more than 70 offices in over 33 countries. With more than 3,400 employees worldwide, Wunderman, which is a partner company of Young & Rubicam Inc (headquartered in New York, Young & Rubicam ranks among the world's leading consolidated marketing communications companies and is a member of the WPP Group), combines strategic consulting, data-driven and creative marketing services, the Internet, and the latest information technologies to propel and measure business results for its clients.
Wunderman in India started its operations in May 1998 from Chennai and now has branches in Bangalore, Mumbai and Delhi. Some of its clients include United Breweries, Kitchens of India, Ford, Citibank, DHL, ICICI Prudential, Taj Group, Airtel, Canon, Agrani Switch and Total Presentation Devices. © 2003 agencyfaqs!