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Everest beefs up Delhi team

By , agencyfaqs! | In | April 04, 2003
Amitabha Lahiri, who was earlier general manager at Everest, Bangalore, will be joining the Delhi branch as vice-president on April 15


Everest Integrated Communication is working at beefing up its Delhi team. Amitabha Lahiri, who was earlier general manager at Everest, Bangalore, will be joining the Delhi branch as vice-president on April 15. Also moving to Delhi, along with Lahiri, is Chandramauli Prasad as account director.

Interestingly, Lahiri's move to Delhi coincides with the move of the Apollo Tyres' corporate account - which the Bangalore branch of Everest grabbed in January this year -to Delhi. Lahiri says, "Now that I am moving to Delhi, we have decided that the Apollo account will also be serviced out of Delhi."

Lahiri informs, the ad budget split between the corporate and the brand advertising account of Apollo is typically in the 80:20 ratio. "Which means we will be cruising smoothly with around Rs 10 crore in our kitty," he adds. The corporate business moved from Publicis India, which continues to handle the product business.

As part of the current bout of restructuring, Navin Saraswat, who was earlier vice-president and in-charge of the Delhi branch, has been redesignated vice-president, new business, Rediffusion DY&R Group companies, and will be based in Delhi.

The creative team at Everest's Delhi office also gets a leg up. The creative duo of Vivek Shinde and Shobhit Mathur, who were instrumental in getting Everest, Bangalore, its lone AAAI Bronze this year in the Automotive & Allied Products category (for Apollo) are slated to follow Lahiri and Prasad to join Delhi pretty soon. © 2003 agencyfaqs!

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