Will Kya Hadsaa Kya Haqeeqat become Sony's trump card?

By , agencyfaqs! | In | April 29, 2003
At least the ratings chart seems to justify the supposition, as various episodes of the weekend thriller figure prominently for the second week in succession

The magic of Balaji Telefilms seems to be working for Sony. For the second week in a row, episodes of the weekend thriller Kya Hadsaa Kya Haqeeqat figure prominently in the C&S Top 100, helping the channel to not only cross the figure of six but also find an effective alternative to the triune of Kkusum, Heena and CID that had become a permanent fixture on the ratings chart.

For the week of April 13-19, Kya Hadsaa leads the pack of nine for Sony with a score of 3.1 (episode telecast on April 19) followed by Kkusum with 2.8 (episode telecast on April 17), Heena with 2.6 (episode telecast on April 18) and Kkusum again with 2.4 (episode telecast on April 16).

CID, Devi and Kya Hadsaa are steady with the figure of 2.3 (episodes telecast on April 18 for the former two and April 13 for the latter) while the April 18 episode of Kya Hadsaa and the April 15 episode of Kkusum are firmly ensconced with a score of 2.1.

In all, Kya Hadsaa features thrice, which is one up from the figure last week and equal to Sony's star performer Kkusum. What is important to note though is the fact that the weekend thriller has piped the primetime soap to the post for the top spot, which is uncommon in an otherwise predictable list.

ZEE remains conspicuous by its absence while numero uno STAR Plus continues in the same vein as last week with a total of 55 entries. The leader for STAR Plus is the April 15 episode of Kahaani Ghar Ghar Ki with a score of 10.7 followed by the April 17 episode of Kyunki with a score of 10.6 and the unexpected entry of the April 15 episode of Kasautii Zindagii Kay with a TVR of 10.3. For the first time, since launching a year ago, Kasautii has moved into the Top 3, which consolidates its position as a key player during prime time on STAR Plus.

Riding high on cricket, STAR Sports has six spots in the week under consideration with the India-South Africa one-dayer on April 13 (as part of the TVS Cup) being the leader with a score of 5.1. The April 18 encounter between the two countries has garnered a TVR of 3.9, followed by the match on April 13 at 3.4. The India-Bangladesh one-day international on April 16 has attracted a TVR of 3.3 while the India-South Africa one-dayer on April 18 has 3.1. The April 16 encounter between India and Bangladesh completes the list for STAR Sports with a score of 2.8.

Sister channels SUN and Gemini have a total of 25 spots between them with the former walking away with 24 entries and the latter left with the sole of entry of Telugu feature film Preminchu (telecast on April 19) with a score of 2.8.

For SUN, the top three spots are shared by the April 18, 17 and 16 episodes of serial Annamalai with scores of 3.7, 3.6 and 3.5 respectively. The April 18 episode of Alaigal is next in line with a score of 3.4 followed by Tamil feature films Baashha and Pammal K Samantham telecast on April 14 with 3.3. © 2003 agencyfaqs!

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