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Devdas cuts a sorry figure on MAX

By , agencyfaqs! | In | May 13, 2003
The mega movie, which saw MAX cough up an estimated Rs 12 crore as acquisition cost, didn't exactly ignite the screen on the day of its telecast


MAX hoped to recreate the magic of blockbuster and Oscar entrant Devdas on the small screen with much hype and a special programme featuring Mandira Bedi. Despite the glitz associated with its prize catch, the movie, telecast on April 27 at 8.00 pm, has garnered a TVR of just 3.7, according to latest viewership figures released by TAM. Though featuring in the Top 50, which should be of some relief for the MAX programming team, the movie is ranked at No 41, which is way down the list considering the effort invested in creating 'an exhilarating movie experience'.

Incidentally, Kabhi Khushi Kabhi Gham, another record-breaking blockbuster telecast on New Year's Eve, that is, December 31, 2002, garnered a higher TVR of 4.7, coming at No 23 for the week of December 29, 2002-January 4, 2003.

Meanwhile, STAR Plus continues to reign supreme in the C&S Top 100 with a total of 59 entries. The leader of the pack is the April 28 episode of Kahaani Ghar Ghar Ki with 10.7, followed by the April 28 and 30 episodes of Kasautii Zindagii Kay with 10.6 and 10.2 respectively.

Kyunki has been pushed to No 4 with a score of 10 (episode telecast on April 28) and Des Mein Nikla Hoga Chand seems to be consolidating its position in the Top 10. It is firmly ensconced at No 5 with a score of 9.9 (episode telecast on April 28).

The April 29 episode of Kyunki is at No 6 with a score similar to that of Des Mein, that is, 9.9. Kahaani follows at No 7 with a score of 9.8 (episode telecast on April 29) while the April 30 episode of Kyunki is at No 8 with 9.6. The April 29 episode of Kasautii Zindagii Kay is at No 9 with a score of 9.6 and the April 30 episode of Kahaani completes the Top 10 line-up with a score of 9.4.

Sony Entertainment Television or SET has a total of five slots in the TAM C&S Top 100 with the May 2 episode of CID and Hindi feature film Nayak telecast on May 3 at 9.00 pm attracting a score of 2.5. Kya Hadsaa Kya Haqeeqat telecast an hour before Nayak on May 3 (that is, at 8.00 pm) is next with a score of 2.1, followed by the April 28 and May 1 episodes of Kkusum at 2.1 and 2 respectively.

ZEE is conspicuous by its absence this week, while SUN and Gemini are the only representative channels from south India on the list. While SUN has walked away with a total of 34 entries, Gemini is left with a solitary position.

For SUN, the April 29 episode of serials Annamalai and Alaigal are the top grossers with TVRs of 3.9. The April 28 episode of Annamalai is third with a score of 3.6, followed by the April 29 and May 2 episodes of Metty Oli, which has also notched up TVR of 3.6. Gemini has the reliable Ninne Pilladata at No 97 with a score of 2 (episode telecast on April 29). © 2003 agencyfaqs!

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