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Maruti buoyant on August sales, the highest this fiscal

By , agencyfaqs! | In | September 13, 2000
Maruti Udyog Ltd has sold 31,117 units in the month of August, which represents its highest monthly sales this year

agencyfaqs! News Bureau
NEW DELHI, September 13

Maruti Udyog Ltd has sold 31,117 units in the month of August, which represents its highest monthly sales this year. This includes 1,122 units of exports. The sales figures for August have brought some respite to the troubled auto giant, as it registered a growth of over 13 per cent in the domestic passenger car market. The company sold 29,795 in August this year, as against 26,379 units sold in July.
The price cut across the board seems to have done Maruti a lot of good. The Maruti 800 and Omni strengthened its position in segment 'A' taking its share to over 40 per cent of the passenger car market. MUL clocked 20,652 units in this segment registering a growth of over 12 per cent over 18,514 units sold in the previous month.
Beating its nearest rival Hyundai Motors India Ltd in the 'B' segment by over 38 per cent, MUL's Zen and WagonR consolidated their position by selling 7,802 units. This marks an increase of 20 per cent over the sales of previous month.
In the 'C' segment, the company sold 1,044 units of the Esteem and 297 units of the Baleno.
MUL attributes this continuing upward trend in sales to the various price initiatives taken by the company in the last week of June. The company had slashed the prices of its vehicles by 15,000 to 25,000 across the board.
The aggressive price repositioning coupled with the launch of new products, product
variants and customer friendly activities like test-drives, car carnivals etc have contributed to the surge in sales for the market leader.

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