The top team at Lowe camped in Delhi all of yesterday (October 16). Prem Mehta, managing director, COO Pranesh Misra, executive creative director R Balakrishnan (Balki) and Fali Vakeel (group vice-president & executive director, Lowe) were huddled in a series of meetings in the capital city as news spread that some of the agency's key people and accounts might be contemplating a quick exit.
While no confirmation on this was available till late in the evening, agencyfaqs! has learnt that at least four senior executives handling key accounts such as durables brand LG, apparel maker Wills Sport and confectionery brand Joyco have put in their papers. Among them are vice-president Vikas Verma, senior brand services director UT Ramprasad, senior copy writer Anirban Sen and executive creative director N Ramesh. None of them, however, could be contacted through the day.
Sources close to these developments at Lowe inform that Ramprasad is headed for Euro RSCG, Anirban Sen is slated to join Grey as creative director, Vikas Verma will soon take off to pursue an UN assignment, and N Ramesh will assume "a very senior position at O&M, Delhi".
Our sources maintain that "all's well on the business front" though. "Rumours of clients moving are bound to happen when senior people move, leaving an agency vulnerable to poaching by other agencies," said a senior Lowe executive. "Take Joyco. The two key people on the account are out for all practical purposes. One, Pavan Varshnei, who worked on the business as vice-president, is now in London on a sabbatical. Two, Ramprasad has just announced his resignation. Same is the case with some of our other accounts. But the truth of the matter is, as far as Lowe is concerned, it's business as usual!" © 2003 agencyfaqs!