Saatchi India has a bronze at Clio 2004

Even as the 2004 Clio Advertising Festival is currently underway at Miami Beach, Florida, agencyfaqs! has picked up news of a win for Indian advertising. According to sources, Saatchi & Saatchi India has claimed a bronze Clio for its campaign entry for The Lions Club of Babulnath in the Innovative Media category. While agency executives declined to confirm the news of the win, sources in the know are more than willing to wager on the veracity of the development.

For Saatchi India, this year's bronze Clio comes on the heels of the silver trophy it picked up at the Clio Awards 2003. It may be recalled that last year, the agency won a silver Statue for the ‘clips' hoarding for Ariel, in the Home Products category. (Purely for the record, in 2002, O&M India laid hands on a bronze Clio for the ‘Second-hand smoke' ad.) The bronze award this year means Saatchi India has made an impact at the Clio Awards two years running…

India's hopes of bringing back Clio Statues this year rest on 10 entries that have made it to the Finalist stage at this year's awards. The 10 nominations comprise two pieces of creative each from Saatchi India, Ambience Publicis and Leo Burnett India, and one entry apiece from McCann-Erickson India, Alok Nanda and Company (ANC), JWT India and Mudra Communications. While Saatchi India appears to have opened the country's 2004 Clio tally, we shall keep you updated on developments significant to India as and when news comes in. © 2004 agencyfaqs!