Vaishnavi Dentsu picks up the Rs 15 crore Tata Tea Premium brand

By , agencyfaqs! | In
Last updated : July 02, 2004
Meanwhile, Dentsu Communications has won the advertising duties for Yamaha's new bike Fazer

Close on the heels of winning the prestigious '100 years campaign' for Tata Corporate, Vaishnavi Dentsu has bagged another account to boast about. The agency has just been awarded the Rs 15 crore advertising duties for Tata Tea's flagship brand Tata Tea Premium.

Annu Kalra Trehan, director, stratetgic solutions, Vaishnavi, confirmed the deal.

Apparently, Tata Tea had called for an agency pitch sometime in January, this year. Prior to the pitch, the Tata Tea Premium account was with Vaishnavi.

Sources inform the agencies in the fray included Lowe, McCann-Erickson and of course, Vaishnavi Dentsu. Subsequently, McCann-Erickson and Vaishnavi Dentsu were shortlisted after the first round of the presentations. And as it turned out, Vaishnavi Dentsu won the business.

As things stand now, the Tata Tea brands are split among four advertising agencies - Saatchi & Saatchi (Tata Tetley, Gemini and Kanan Devan), McCann-Erickson (Chakra Gold), Publicis (Agni) and now of course, Vaishnavi Dentsu has the flagship Tata Tea Premium brand.

Meanwhile, Dentsu Communications, another Indian subsidiary of Dentsu Inc., has won the creative and media duties for the releases of both the corporate campaign and the new product campaign for the 125cc bike Fazer from Yamaha Motor India. The size of the business is in the region of Rs 20 crore.

In fact, the agency is setting up a new office in Delhi to handle this account. The agency declined to reveal the name of the person who would be heading the Delhi office, but one has been told that the person is joining soon. The Delhi office is the second office for Dentsu Communications.

Talking about the win, an enthusiastic Ruchira Raina, executive director of Dentsu Communications, says, "We are privileged to work with Yamaha Motor in India. We are also working very closely with Yamaha Motor India, as also Yamaha Motor Corporation, Japan, and the Dentsu Inc team."

Raina adds, "We are currently in the process of getting a good team together in Delhi. The new office at DLF Gurgaon is being readied and we hope to get started in early July from there. We have at least three other global brands in the pipeline in Delhi. Once we are up and running, we will pursue some of the leads on local business more vigorously." © 2004 agencyfaqs!

First Published : July 02, 2004
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