ENZ Communications bags Rs 4-5 crore of business

Delhi-based advertising agency, ENZ Communications Inc., has won quite a few businesses of late. The list of wins includes India Pre-Paid Services, Manoj Mehra's Study By Janak, Buddy Davis, inverter brand Genus and interiors company Continental Furnishers. The cumulative size of the accounts is in the region of Rs 4-5 crore.

India Pre-Paid Services Ltd, a 50:50 joint venture between South Africa-based The Pre-Paid Company and Indian promoters Pramod Saxena and Sanjiv Lamba, is the country's first company to offer virtual pre-paid airtime. It will launch its offering in Delhi and Mumbai soon. Signing up with cellular telephony service providers Bharti and Hutchison, India Pre-Paid Services will first offer its virtual pre-paid airtime services in Delhi and Mumbai through 200 retailers.

Elaborating on the communication task with regard to India Pre-Paid services, an excited Rupali Gupta, owner of ENZ Communications Inc., says, "We have been entrusted with the job of launching India Pre-Paid services in India. In addition, to this we also be responsible for India Pre-Paid's retail services."

With regard to Study By Janak, ENZ is now promoting Mehra's pret collection for men. These would be showcased in Mehra's to-be-launched retail stores called SVJ. For Buddy Davis, the agency is responsible for the entire brand communication, "...including inputs for merchandising and styling on high-street fashion," adds Gupta.

On Genus and Continental Furnishers, ENZ's brief is to promote the brand and provide inputs for future business strategies.

Gupta says, "Since our sole focus is on creativity, we will soon launch a design cell. Design is the future." © 2004 agencyfaqs!