Madura Garments to begin e-tailing with Allen Solly

Prachi Joshi Johar

agencyfaqs!

BANGALORE, October 19

Madura Garments is ready to experiment with its e-tailing service and will initially start with the brand Allen Solly. The group's business to consumer (B2C) site will be operational in four months' time.

Allen Solly is one of the dominant players in the ready-to-wear shirts and trousers market, which is growing at around 8-10 per cent annually (in volume). The company rates Allen Solly as one of its better-known upmarket brands, which will easily fit into the profile of an e-customer.

Some of Madura Garments' brands are already available on a few e-shopping sites. The company would be delivering orders placed on the new B2C site, directly from the group's warehouses across the country.

The group is not looking at any revenue model for the site, at least for the time being. Company officials claim that the site will be different from an ordinary website, but this remains to be seen.

The company is also giving finishing touches to some other launch plans. One of its current concerns is that it doesn't have a denim brand in its portfolio. The company hopes to reduce this ‘denim gap' soon and is conducting various market feasibility studies to usher in a new brand.

To put things into perspective, Madura Garments has registered a 40 per cent growth in profits for the half-year ending September 2000. The company's profits have grown to Rs 325 crore for the half-year ending September 2000, from Rs 248 crore for the same period last year.

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