Hema Govindan has been appointed head of marketing and communications at Walt Disney Television International (India), a division of The Walt Disney Company (India) Pvt. Ltd.
The development has been confirmed by Rajat Jain, managing director, The Walt Disney Company (India) Pvt. Ltd.
Jain took over as the managing director of the company since August 1, moving from SET MAX.
Govindan's primary responsibility will be to build the Disney television's brand in India and putting in place an integrated marketing communications strategy and driving key research initiatives for the company's television business in the country, including its proposed pay TV channel operations as well as Disney-branded programming blocks on mass entertainment channels.
Calling the present scenario as a crucial juncture for Disney's evolution in the Indian market, Jain says, "In an increasingly competitive and ever changing marketplace, Govindan's experience, knowledge and insights of Disney and the Indian television industry will help us lay the foundations for the company's continued growth and success in this country."
Govindan has over 17 years of experience in marketing and communications. Her last assignment was as marketing director - Branded Television, Walt Disney Television International Asia Pacific, based in Singapore.
In this role, she was responsible for managing all the marketing, communications and strategic research initiatives of branded television throughout the Asia Pacific region (excluding Japan). These included Disney Channel feeds into 10 markets and over 35 branded blocks and Disney Clubs also across 10 markets.
Prior to joining Disney, Govindan was vice president of marketing and public relations at Turner Entertainment Networks Asia with regional oversight of the Cartoon Network and Turner Classic Movies brands. During her six-year tenure at Turner, she was instrumental in driving Cartoon Network's localization drive in India. Govindan has also worked with Burson-Marsteller, Roger Pereira, Ogilvy & Mather and Astra Communications.
Disney plans to launch three kids channel in the country and there will certainly some more recruitments in the coming times.
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