Aditya Chatterjee
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Mudra's Digital Branding Solutions starts Delhi operations

Appoints Sify's Neeraj Kapoor as business director

Digital Branding Solutions, a division of Mudra Communications, has announced the roll-out of its Delhi operations.

Neeraj Kapoor, previously heading north operations for Satyam Infoway, has been appointed as business director and the head of the Delhi office.

Digital Branding Solutions (DBS), a full service digital agency, provides strategic planning, creative execution, online advertising, ad serving technology, web programming, application development and project management services to its clients.

The division started its operation from Ahmedabad in January 2003. Currently, with offices in Mumbai, Ahmedabad, Bangalore, Chennai and now, Delhi.

DBS has worked with clients like IIM Ahmedabad, Madura Garments, Citibank, MTV, Headlines Today, Idea Cellular, Crompton & Greaves, LIC, Air France, Reliance Energy, Reliance Mutual Capital Fund, Gujarat State Petroleum Corporation, Gujarat Electricity Board, Matrix PBX Systems, Paras Pharma, iNDEXTb, National Highway Authority of India, Bombay Stock Exchange, Harmony, and the T. A. Pai group.

Venke Sharma, general manager, DBS, said, "We believe in providing impeccable end-to-end servicing to our clients, along with creative excellence, media planning and buying, along with technology assistance. Within a short span of one year, we have done tremendous business across all our branches. Delhi being an important market, it is very crucial for our growth. With our overall agenda being quantum growth, we believe that with Neeraj's extpertise and experience on our side, we are ready for the next leap."

Neeraj Kapoor has some 11 years of experience working with companies like Lupin Labs, Philips Lighting, Osram India (a Siemens company), Gillette and Satyam Infoway. In Sify, Neeraj was working closely with brands like Maruti, General Motors, Hyundai, LG, Panasonic, Gillette, Department of Tourism, Punjab National Bank, MTNL, Malaysia Tourism, Xerox, HP, Reebok, Ray Ban, AVIVA and others.

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