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FastFilmz co-founder Karam Malhotra is SHAREit's CEO for India
SHAREit recently acquired South Indian OTT platform FastFilmz, which was co-founded by Karam Malhotra in 2015. Malhotra will lead SHAREit's business in the Indian market.
Content-integrated distribution platform SHAREit, has appointed Karam Malhotra as CEO for India. Malhotra will lead the business in the Indian market to deepen its reach, sharpen the focus on local consumers, attain more user base and build into an infrastructure company.
Karam Malhotra
SHAREit recently acquired South Indian OTT platform FastFilmz, which was co-founded by Malhotra in 2015. With the acquisition of FastFilmz, Malhotra, then founder of FastFilmz, also became the CEO of SHAREit India.
Besides being the co-founder of Fastfilmz, Malhotra also co-founded Greatest Common Factor (GCF), an ed-tech company which looks to revolutionize how students prepare for exams and consume digital first education content in the competitive learning space.
He started his career as a senior analyst in McKinsey & Company in 2008 and later went on to attend the Kellogg School of Management in Northwestern University. He then returned to McKinsey London where he ended up as a Junior Partner in the firm serving media, entertainment and tech clients in Asia and Europe.
About his new role, Malhotra, says, “Increase in the digital content in India has always been at a high rate and will continue to grow over the years to come. Content developers in India are focusing on developing high quality content, but reaching and being discovered by the country’s diverse local markets still remains a challenge. SHAREit is looking forward to ramp up its presence in the country and capitalize on the shifts in consumer behavior. My vision for SHAREit is to nurture a community that looks to share all aspects of their digital entertainment, using technology at the core of new user experiences. I am excited to bring all our learnings from FastFilmz of serving the masses and apply that to SHAREit to further drive its popularity in the country.”
With an aim to become India’s leading social digital entertainment platform, SHAREit has collaborated with Indian content aggregators to strengthen its content catalogue. Recently, SHAREit has partnered with companies like Times Music, Speed Records, Comedy One and Juggarnaut book publishing etc. These partnerships with all the local content generators and aggregators have been made with an aim to become the largest source of entertainment for its users in India.
SHAREit has over 1.5 billion users globally and the app has reached out to over 200 countries and regions and it is currently available in 39 languages. SHAREit has over 400 million user base in India.