AccorHotels has recently announced the appointment of Apoorva Maheshwari as the director of marketing for AccorHotels India. Maheshwari replaces Madhu Joshi and in this role, she will be responsible to lead the marketing activities for the growing portfolio of brands in the country.
Maheshwari holds close to a decade of rich and diverse consumer and brand marketing experience across industries including FMCG and E-Commerce. She has managed brands and led marketing campaigns for multinational and Indian firms including P&G, Lodha Group and Zivame in varying capacities.
Maheshwari holds a post-graduate diploma in Communication Management with a specialisation in Brand Management from Mudra Institute of Communications, Ahmedabad.
First Published : June 19, 2018 04:31 PM