In a recent developemnt, the Leo Group has elevated Prashanth Challapalli as the chief operating officer for Leo Burnett Orchard. In his new role, he will report to Dheeraj Sinha, managing director - India and chief strategy officer - South Asia, Leo Burnett, and Rajdeepak Das, managing director - India and chief creative officer, South Asia, Leo Burnett.
Challapalli has been an integral part of the Group since the last 18 months as the chief integration officer for Leo Burnett South Asia, driving the integration agenda for key clients such as Google, P&G, McDonald's and TVS Motorcycles.
Welcoming Challapalli to his new mandate, Dheeraj Sinha, managing director,India and chief strategy officer - South Asia, Leo Burnett says, "One of Prashanth's greatest assets is his knowledge and experience in driving Power of One solutions, tapping into all the Publicis Groupe companies to bring the power of creative, digital, data, content, shopper marketing, media, PR, production and entertainment to solve business problems. As we build brands and businesses that talk to consumers who live in a digitally-enabled world, Prashanth's significant experience in this domain will be highly valuable. I have known Prashanth to get into the details of the business and lead from the front. I am convinced that he will add value to our client's businesses and take Leo Burnett Orchard to new heights."
Excited about the road ahead, Challapalli shares in a press note, "Leo Burnett Orchard has a great set of brands and people. It is the perfect canvas for me to build the Power of One story further. The last 18 months of my role in the Group as the Chief Integration Officer have given me a really good understanding of the skill sets we have built across different specialisations. I am really looking forward to bringing these together for our clients at Leo Burnett Orchard."
Commenting on the strategy for Leo Burnett Orchard, Sinha adds, "We have had a tremendous momentum at the Leo Burnett Group in the past few years. Our strategy for Leo Burnett and Leo Burnett Orchard is that of - one company, two brands. Both brands are extremely powerful with their own stellar list of clients, work and talent. Both come from the same DNA, use the power of HumanKind thinking and are backed by Publicis Groupe's Power of One solutions. Leo Burnett Orchard has always been our top priority in terms of investment. There is no doubt in my mind that this will be a significant year for Leo Burnett Orchard for achieving growth and reputation."
Challapalli replaces Mahuya Chaturvedi, who is moving on from the organisation. He will be based out of Leo Burnett Orchard's Mumbai office.First Published : July 06, 2018 03:53 PM