#ARM Worldwide appoints Kedar Mehendale as business head

In a recent announcement, digital agency #ARM Worldwide, has appointed Kedar Mehendale as business head. Mehendale will head business for the West zone. The strategic senior appointment move comes as a part of its pan-India expansion plan, and further strengthens ARM’s leadership and growing presence in the market.

As the west zone head, Mehendale will be responsible for market expansion, new acquisitions and ensuring smooth functioning for all clients. A major part of his role involves leading digital marketing and brand strategies for clients across verticals.

Prior to joining #ARM, Mehendale was a part of senior leadership team at LivQuick and Wat Consult and brings with him 15+ years of in-depth experience in building and owning relationships with large brands across various industries. He has extensively worked with brands like - Mondelez, Viacom 18 Media Pvt. Ltd., HDFC Bank, Reliance ADAG, Big Cinemas, HUL (Lipton), LIC, Union Bank of India, etc. Kedar also played an integral role in notable campaigns like MTV Roadies 5.0, Lipton Paris to name a few.

Commenting on the new role, Mehendale, says in a press release, “I am thankful to the leadership team of #ARM Worldwide who has bestowed trust in my abilities. They are a pioneer in providing meaningful and integrated digital marketing and brand strategies to clients across categories. As the business head for West zone, I really look forward to growing our presence with a team that is enthused with a commitment to doing phenomenal work for our existing and new clientele.”

Commenting on the new appointment, Manas Gulati, CEO and co-founder, #ARM Worldwide, says in a press release, “We are thrilled to have Kedar on board. He is a competent professional who brings a combination of sharp expertise in team management, client servicing, digital marketing and brand solutions that will be invaluable to us and to our clients. With Kedar heading Mumbai team, we are optimistic of driving and implementing exceptional brand strategies for our clients and further expanding the business in the zone and overseas.”