Bhavna Lalchandani has joined global music OTT platform Saavn as director - Brand Solutions. Previously, Lalchandani was founder and CEO of CheersOye, a digital payments and loyalty startup which she left after licensing its backend technology to a health-tech startup.
Prior to her startup, Lalchandani was with Yahoo for six years and was responsible for ad monetisation, revenue growth and also held the position of India lead analytics.
In the new role, Lalchandani will be responsible for driving revenue, growth and customer satisfaction. She shall lead the ad space and provide leadership for the day-to-day operations of the brand solutions department while maintaining focus on the company's strategic goals.
Recently, Reliance Industries Limited announced a strategic transaction with Saavn to form India's largest platform for music, media and artists. This transaction, which involves the integration of Jio music and Saavn, is valued at over USD 1Billion.First Published : July 17, 2018 05:31 AM