Storyboards

Brand: Bingo
Agency: NA

The film opens on a Nepalese saying, “Yeh Bingo log super combination banata hai – lal mirch aur potato chips.
Claiming they have also made a similar combination, he shows us a man who plays a role of a fire engine. The "fire engine"...
...wearing a car's body rushes to a village to save a woman caught in fire. With the water pipe attached to himself he rescues her.

On his next mission, he goes to a home where hungry children are demanding food. Equipped with his water pipe he extinguishes the fire on stove. After getting slapped...
...there, our “fire engine” man goes to a temple where a religious ceremony is being held. He’s meted out the same treatment there also for putting water all over the lamps.
Next is a birthday party of a little girl. Reaching the venue he puts water all over the cake decorated with candles. He gets beaten there also for spoiling the scene.

Cut to the shot of the Nepalese accepting, “haan, thoda zyaada ho gaya lekin yeh...
...ITC ka Bingo hamesha perfect.” Opening a pack, he offers some chips to our beaten man.
The ad comes to an end as the VO and Super go together: “Bingo. No confusion. Great combination.”

Back to Storyboards index