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Storyboard: Canara Bank
Agency: O&M
Category: Banking | Financial Services | Insurance

The film opens on a south Indian woman learning to speak Punjabi.

She does so while cooking.

She even uses the language to deal with a south Indian costermonger.

She works hard throughout the night trying to learn it.

She compliments her husband for the morning coffee, "Coffee badi changi hai."

She goes to the airport with him to receive her son and newly wed Punjabi daughter-in-law.

As the daughter-in-law bends to touch her feet, she assures her in Punjabi that she is now part of the home.

The assurance coming in her language from the mother-in-law moves the girl so much that she hugs her.

VO: Hum bhi apno ke liye badal rahe hain. Wahi muskurate chehre aur kuch nayi technology. Canara Bank. Hum badle aapke liye.”

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