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DigiData |
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Internet usage in India: comScore
For the first time, comScore releases its figures on the Indian internet audiences. According to the internet research firm, the unique visitors online in India stand at 22 million in April 2007.
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Highlights of the report
* Yahoo! sites lead the pack with 14 million unique visitors in April 2007
* Google's network has grown 16 per cent between November 2006 and April 2007
* Microsoft has 10.3 million unique visitors in April 2007, while Rediff.com has 7.2 million unique visitors
* Time Warner network had four million unique visitors in April 2007
* Time Warner network showed a sharp spike of 71.8 per cent to 4 million unique visitors between November and December 2006
* In terms of engagement, Yahoo’s reach is 64 per cent while Google’s is 62 per cent
* Google scores higher in terms of the time spent by visitors on its networks, at almost 4.5 hours per visitor for April 2007
* On the Microsoft and Rediff.com networks, the time spent per unique visitor in April 2007 is 1.6 hours and 1.4 hours respectively
* In terms of the most visited categories of websites by Indian audiences, ‘Corporate Presence’ websites score the highest with a reach of 73 per cent (for April 2007)
* Search as an activity has gone up by 11 per cent over the six-month period under study, with 14 million users
* Google search predictably leads with almost 12 million users, though Yahoo! search has grown faster than Google during the said period, at about 16 per cent
Source: comScore, April 2007 |
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