PepsiCo's latest warm-and-fuzzy digital campaign titled #GharWaliDiwali resonates with lakhs of young Indians faced with professional commitments around Diwali time. The seven minute-long film has fetched over 3,14,168 YouTube views in little over two days
In light of the ongoing frenzy around the Hero India Super League, the title sponsor takes the famed 'Why should boys have all the fun?' idea a step further. In the ad, Ranbir Kapoor and gang, perched on their Hero Maestros, chase a football. They run into Alia Bhatt and gang, who, astride their respective Hero Pleasures, challenge them to a match.
Rajaram Kavatkar joins as creative director. Shradha Joshi, as senior creative director.
He will also join the management board of Publicis Worldwide in India.
OgilvyOne's planning director talks about the changes that a brand's social media manager needs to bring about following Facebook's recent tweaks in its news feed algorithm.