Through its latest commercial titled 'Everyone can with Canon', the camera brand attempts to dismantle, and then reconfigure, consumer perception of the category. The message is: the segment is not just for professionals; it is for everyone.
Jacob moves to the agency after spending a little over three years at Meridian Communications.
He moves in from BBDO. Though he will focus on Leo Burnett's India operations, he will also support the agency's creative efforts across South Asia, just like outgoing CCO, KV Sridhar did. Nitesh Tiwari to continue being associated with the agency.
Endless scandal has made the Indian Premier League a tainted property. Should the brands associated with it - Pepsi, the title sponsor, as well as the rest - be worried? afaqs! finds out.
Within creative agencies, is there a growing lack of enthusiasm towards print advertising? afaqs! finds out.
Why media agencies ought to be marketers' 'lead partners'.
Rediffusion's planning head analyses the Maharashtra elections scenario using the agency's brand diagnosis tool.