Registration
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Keynote address
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Presentation on ‘The making of 101 Markets.’
A presentation on Economy, economic structure in the markets other than metros and how they define consumer markets. | Presenter:
Laveesh Bhandari, Indicus Analytics
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'Media influence on the small town Indian.' Panel Discussion.
Media is acknowledged to be one of the biggest influencers for small town India. Which media is more influential – Why? What is the role of various media in these markets, from a marketer's perspective? | Moderator:
Paul Beckett, Wall Street Journal
Speakers:
Premjeet Sodhi, Lintas Media Group
Subrata Basu, Ceat Tyres
Hemanth Shah, Times OOH
Diptakirti Chaudhuri, HT Media
Anita Nayyar, Havas Media |
Networking/Coffee break
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'Servicing small town India.' Panel Discussion.
What is the expectation of small town India consumers from services marketers ? Are they less demanding or is it just a misplaced perception? How are they different in their expectations on product servicing vis a vis metro centric consumers? | Moderator:
Bhupesh Bhandari, Business Standard
Speakers:
Nikhil Rungta, Yatra
Anisha Motwani, Max New York Life
Om P Pandey, HUGHES Communications India |
Presentation on 'Is the small town market all about value?'
| Presenter:
Rima Gupta, The Futures Company
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Lunch
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'Does the decoupling theory work for small town and Metro India?' Panel Discussion.
Is it true that non metro India is unaffected by the economic slowdown? In such a scenario, are marketers doing enough to leverage the potential? | Moderator:
Kishore Chakraborti, McCann Erickson India
Speakers:
Abdul Khan, Tata Teleservices
Satyajit Sen, ZenithOptimedia
Neeraj Sanan, MCCS |
'Activating brands in 101 Markets: Getting the balance right.' Panel Discussion.
Marketers face a formidable challenge when it comes to smaller markets, where they have to balance the urge to use the attractions of activations and the steady returns of advertising. Getting it wrong can mean lesser results and worse, serious brand damage. A panel discussion on the niceties of getting it right. | Moderator:
Nirmallya Roy Chowdhury, RMG Connect
Speakers:
Ambika Sharma, Jagran Solutions
Sachin Sahay, ITC
Verghese Chandy, Malayala Manorama |
Closing Address
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| * Subject to change without prior notice. |
