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Television

Taarak Mehta Ka Ooltah Chashmah proves that content works independent of channel

To survive in the GEC space, SAB TV needs to broad base its properties in order to cater to varying tastes of a majority of the TV viewing audience.

Sri Adhikari Brothers: Mastiii on top

Launched in July this year, Mastiii, the Hindi music and comedy channel from Sri Adhikari Brothers, has made it to the top slot in the music television genre across Hindi-speaking markets.

Yeh sirf dikhta mehenga hai [Contract Advertising]

Description: Inflation-fighting budget paint.

Out of Home (OOH)

Alakh Advertising dons a new look and logo

A trendier, more contemporary logo helps ring in a new era for outdoor media owner, Alakh Advertising.

"Down from 100 per cent, we are now focusing on 60 per cent of a customer's wallet": Kishore Biyani

Kishore and Ashni Biyani discussed learnings and growth plans at Landmark store in Phoenix Mills, Mumbai.

Gillette Shave India Movement [Corporate Voice|Weber Shandwick]

Description:Emphasizes Gillette's continued endeavour to enhance the lives and confidence of men

Radio

Can Sri Ram fetch good RAM numbers?

Fever 104 FM is set to launch Ramayan on radio, and has roped in veteran Bollywood actors to lend their voices.

RAM Week 33: In Kolkata, Red FM moves up a spot to No.6

This week, in Bengaluru, with a market share of 19.3 per cent, Big FM has registered a gain of 2.6 percentage points.

Breakfast with Malishka [Madison Media]

Description:Delivering McDonald’s experience

Print

IRS Q2, 2010: Negligible decline of daily readers in Greater Mumbai

The total readership of any Marathi daily is down by 2.5 per cent, while English dailies have maintained a status quo - losing a negligible number of 6,000 readers.

IRS Q2, 2010: Patrika is the fastest gainer in MP

In Chhattisgarh, Dainik Bhaskar maintains the maximum gain in total readership.

Sakshi Launch [Ogilvy India]

Description: Move to Tomorrow

Digital

Monster.com calls for digital pitch

The job portal is scouting for both digital creative and media partner.

Times Audience Network and Monsoon Ads partner for digital video advertising

According to the deal, the digital video arm of the Times Group will have exclusive rights to sell ads for Internet portals and mobile applications in the Monsoon video advertising network in India.

Tata Docomo Corporate Website [Interface]

Description:Establish the brand promise of 'Doing the New' through innovative tools and features on the website

Below the Line (BTL)

Encompass Events and Wizcraft bag most golds at EEMAX 2010

The second edition of the EEMAX awards saw 25 event and activation agencies walk away with 67 awards in all.

Clean & Clear: Revving up Confidence

The brand has launched a teen talent hunt across six metros, covering more than 110 colleges and reaching over 100,000 teenagers.

Club Mahindra Bag branding at Shoppers Stop [NXP Media]

Description:It's mission is 'Good Living. Happy Families'

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