Media Archive Stories
- IndusInd Bank: Talkative husband, patient wife champion easy banking solutions Advertising & Brand Strategy | Repositioning itself as a young, energetic and responsive brand, IndusInd Bank has launched its new campaign, which highlights its services through subtle humour in everyday life... read more
- IPL Season 3 inaugural match breaks record Media Publishing & Television | The match held on Friday recorded a high TVR of 4.3, higher than the previous two seasons... read more
- Hindustan launches first all-colour edition in Bihar, as well as a youth supplement, Yuva Media Publishing & Print | This will be the first all-colour newspaper in the state... read more
- Thought Bubbles wins creative mandate for Donear Advertising & Account Movement | The agency won the account in a multi agency pitch; Donear is looking at a fresh brand positioning and will launch its new campaign in April... read more
- Media Democracy Survey imparts a reality check on Indian consumers' mindset Media | The survey, accredited by Deloitte, and handled by a renowned research firm in late 2009, covered tier I and tier II cities of the country... read more
- RAM Week 9: Red FM back as No.4 player in Delhi Media Publishing & Radio | It's status quo in other markets... read more
- GECs bank on repeats of daily soaps during IPL Media Publishing & Television | GECs compensate advertisers for the loss in prime time viewership, by upgrading ad slots in non-prime time, or softening rates for the prime time slots... read more
- Restricted IPL coverage could cost news channels Rs 20 crore in revenues Media Publishing & Television | As IPL authorities and News Broadcasters Association continue to be at loggerheads over the usage of IPL footage, news channels reconsider their strategy... read more
- Obituary: The father of the Amul girl passes away Advertising | Eustace Fernandes, who sketched the iconic Amul girl, passed away at the age of 75... read more
- 'Shoot'ing star: When TV's most loved character gets shot Media Publishing & Television | Anandi, the protagonist of Balika Vadhu on Colors, gets shot and in turn shoots up the TVR of the show... read more
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