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The channel spent close to 10 per cent of its top line revenues in marketing in the year ended March, 2013. The spends are expected to go higher in the current financial year.
He joined Future Media in 2009 and was looking into strategic planning, sales and business development.
Description:Using a widely popular & bold term, HomeShop18.com launched a Hashtag on Twitter for Women's Day giving it an outreach which went worldwide, once again.
Former India president of Navabharat Group joins Global Advertisers as national head of the four recently expanded regional sales divisions. He will report to Sanjeev Gupta.
Bahl will now drive the marketing initiatives and strategy planning, establishing short and long-term objectives for the company.
Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.
The radio network announced an increase in advertising rates by 20 per cent.
The BCCL-owned radio station has increased ad rates following an inventory crunch.
Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.
Did newsroom integration issues lead to the exit of the senior edit team at Forbes? Or was it their demand for ESOPs as promised?
The media group has acquired the license to publish the French fashion magazine in India.
Description:India's best print ads in 2012.
Campaign aims to share interesting tips about search with Indian netizens.
Facebook has announced that it will cut the number of advertising options dramatically. How will it affect advertisers?
Description:Vijay Sales, an Indian electronics retail store chain, celebrated the milestone of One Lakh fans on its Facebook page by thanking the fans 1,00,000 times with a 'Thank You' per fan.
The subscription based edutainment channel aims to increase its relevance among kids.
The Indian arm of the global chipmaker has launched an on ground experiential campaign to increase the relevance and demand of personal computing devices and drive domestic adoption of technology among masses in India.
Description:The case study talks about the experiential marketing done by Nokia to launch their Lumia series of mobile via Cafe Coffee Day outlets across India.