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Television

Turner takes over operational responsibilities of WarnerTV

It includes WarnerTV's programming, distribution, advertising sales and marketing in Asia.

GEC Watch: Star Plus reaches newer heights, widens gap with Zee

Nine of its shows have made it to the top 10 shows' list with two shows sharing spot with fictions of competing channels.

Celebrate Green Diwali [Celeste XpTech]

Description:Inspired from the rising concern for environment, Celeste, a designs, advertising, marketing and Internet consultancy has taken the initiative to spread awareness amongst the social media enthusiasts and people of Chandigarh and vicinity about the benefits of celebrating a green and peaceful Diwali.

Out of Home (OOH)

TOI honours deceased farmers through live hoarding

Garlanded photographs were put up on the hoardings in real time, one every half an hour, to signify the frequency at which farmers kill themselves.

Tata Docomo spins the wheel

The telecom brand has put up a larger-than-life wheel structure, similar to the one at the Sun Temple in Konark, on a large format hoarding in Bhubaneshwar.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.

Radio

My FM raises ad rates by 25 per cent

The channel had increased ad-rates in April, 2013.

Radio City goes international

It has launched two new web radio stations, Radio City International and Radio City Love.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.

Print

"I see creative quirks in editors": Sanjay Thapar

The recently-appointed CEO of Living Media India and Hearst Corp JV believes different media need to be tweaked to stay relevant and professionals across fields bear creative idiosyncrasies that can be worked on.

Patrika launches 35th edition

The new edition is launched from Chhindwara district in Madhya Pradesh. Together, Rajasthan Patrika now has 10 editions in the state.

Maharashtra Times Ganeshotsav Activation [Ripan Preet]

Description:A 5-city initiative to tap into the festive fervour of Ganeshotsav and engage with readers and festival organisers across Maharashtra.

Digital

We can build a significant mobile brand out of India: John Sculley

Interview with Co-founder of Inflexionpoint, and former CEO of Apple.

Tata may add Wi-Fi spots in nine Indian cities

To target hotels, retail cafes, airports, stadiums, malls and government and education complexes.

Twitter Trends for Elections 2014 [Team Pumpkin]

Description:This case study highlights the Twitter analysis on followership ratio and fanbase of prominent leaders contesting elections of political parties and also the trending topics and top reactions by Online users.

Below the Line (BTL)

Cadbury plays Football with Mishti

Cadbury Dairy Milk, in its third edition of 'Cadbury Mishti Shera Shrishti' campaign, dished out sweet offerings to Bengal's football fanatics.

Hyundai to live screen ICC T20 matches across India

The automaker will be screening the ICC T20 matches live at several locations across the country.

Superamma - campaign to increase handwashing with soap [Centre Of Gravity Creative]

Description:London School Of Hygiene teamed up with Centre of Gravity to design a creative campaign that increased handwashing with soap in rural regions. It created a spectacular increase of 30% (observed rates of handwashing) which is globally unheard of.

Daily NewsLetter