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Vh1 to Bring Back X Factor UK on October 6

Beginning October 13, Vh1 will air the show within 48 hours of its UK telecast.

Sonali Bendre makes Fiction Debut on Life OK

The show, titled 'Ajeeb Daastaan Hain Ye' is from Ekta Kapoor's Balaji Telefilms. Premiering on October 7, it will air Monday to Friday at 9.30 pm.

The Huge List of 127 Marketing Tools [TrackMaven]

Description:In search of new tools to optimize your marketing mix? Folks at TrackMaven have compiled a huge list of 127 marketing tools and 11 bonus sales tools to help make you a more productive marketer.

Out of Home (OOH)

Cleartrip Books Seats at Hyderabad Airport

The online portal has launched an OOH branding at Hyderabad Airport.

eg. Communications Bags Branding Rights of Delhi Metro

The agency has bagged the train wrap rights for a period of 10 years.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.


Radio City Puts the Consumer First

The radio channel has launched a brand campaign where it aims to keep the consumer at the centre of its all the activities.

Red FM launches Red Bandstand for independent musicians

The radio station will execute on-ground events and promotion on social media platform to provide exposure to the upcoming bands and musicians.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.


Mint ends partnership with The Wall Street Journal

The Indian financial daily has been receiving content from WSJ for the last seven years.

dna's Heart Song

On the occasion of World Heart Day, the Mumbai-based English daily launched a song crowd-sourced using heartbeats of people.

Maharashtra Times Ganeshotsav Activation [Ripan Preet]

Description:A 5-city initiative to tap into the festive fervour of Ganeshotsav and engage with readers and festival organisers across Maharashtra.


InMobi and NDTV Bring Home Native Ads

NDTV will now offer a bouquet of innovative ad units native to its news content, with a little help from InMobi.

Komli Media Launches CRM Remarketing Platform, RevX

The platform integrates CRM Data in addition to website and mobile app traffic for personalised cross-channel campaigns.

Tips to Successfully Run a Digital Agency [Happy Marketer Private Ltd. ]

Description:Running an agency has never been easy. Here are few tips to make this herculean task simple.

Below the Line (BTL)

On the ground with Pro Kabaddi

Star Sports is organising a Kabaddi-themed BTL activity across eight cities to promote the Pro Kabaddi League.

Clean & Clear partners with Big Magic for 'Freshpanti'

The winner of this on-ground talent contest, to be held in 80 colleges across 13 cities, will be given a chance to be a part of an episode on the show, 'Uff! Yeh Nadaniyaan'.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

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