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Television

Star World Premiere HD announces 31 new shows

Starting September 23, the show launches will be spread out till January 2015.

Discovery Introduces a Crime Channel

Discovery Network is promoting its new channel Investigation Discovery, which is a big hit in US and shows true stories of crime dubbed in Hindi.

The Huge List of 127 Marketing Tools [TrackMaven]

Description:In search of new tools to optimize your marketing mix? Folks at TrackMaven have compiled a huge list of 127 marketing tools and 11 bonus sales tools to help make you a more productive marketer.

Out of Home (OOH)

Sommnath Sengupta appointed Kinetic India's NCD

He joins the agency from Madison Outdoor Media Solutions.

Dr. Fixit: Rain check

The waterproofing brand is intelligently using Mumbai's auto rickshaws to convey its message.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.

Radio

Sony-Radio Mirchi tie up for on-air KBC contest

Called 'Kaun Banega Lakhpati', the contest will run in several cities across India. The objective is to bring the fans closer to the show through a different medium.

Radio City launches Kannada station

The channel has now four regional stations and 13 web stations.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.

Print

Shekhar Gupta quits India Today Group after two months

Gupta had joined the India Today Group from Indian Express.

Points of View: Is the IRS Really Important to Marketers?

After eight months of chaos, the embargo on using IRS 2013 was finally lifted on August 20. We quizzed marketers on what the IRS 2013 means to them now.

Maharashtra Times Ganeshotsav Activation [Ripan Preet]

Description:A 5-city initiative to tap into the festive fervour of Ganeshotsav and engage with readers and festival organisers across Maharashtra.

Digital

Culture Machine raises funds

The video entertainment company has got Shishir Mehrotra, Dean Gilbert and Nickhil Jakatdar onto its board of advisors.

Facebook: Bandwidth Targeting

Facebook's new global targeting capability for advertisers enables the latter to reach people based on the type of network connection they use.

19 Simple Twitter Retweet Tips [Shea Bennett , Social media manager]

Description:Want more retweets on Twitter? Of course you do! Here are 19 simple Twitter tips that get more retweets - and take 2 minutes or less!

Below the Line (BTL)

On the ground with Pro Kabaddi

Star Sports is organising a Kabaddi-themed BTL activity across eight cities to promote the Pro Kabaddi League.

Clean & Clear partners with Big Magic for 'Freshpanti'

The winner of this on-ground talent contest, to be held in 80 colleges across 13 cities, will be given a chance to be a part of an episode on the show, 'Uff! Yeh Nadaniyaan'.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

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