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Television

ETV Gujarati to hike ad rates

November onwards, the rates will be hiked by 100-200 per cent. The channel is also repositioning itself and launching six new shows to this end.

Doordarshan's Tribute to Martyrs

The channel has conceptualized a programme, 'Smarananjali', to pay tribute to the martyrs of the 1965 Indo-Pak war.

The Huge List of 127 Marketing Tools [TrackMaven]

Description:In search of new tools to optimize your marketing mix? Folks at TrackMaven have compiled a huge list of 127 marketing tools and 11 bonus sales tools to help make you a more productive marketer.

Out of Home (OOH)

Lotus Greens and Sustainable Communities

The real estate developer has launched a campaign to establish its new corporate identity.

ALP Media puts up largest neon hoarding in Mumbai

The 120 feet by 40 feet hoarding is located at Bandra ROB (Road Over Bridge), Western Express Highway.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.

Radio

Second edition of Hajmola Chatpata No.1 underway

92.7 Big FM and Hajmola are scouting for the best standup comedian in UP and Bihar.

Radio City Puts the Consumer First

The radio channel has launched a brand campaign where it aims to keep the consumer at the centre of its all the activities.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.

Print

Monica Nayar Patnaik is MD, Eastern Media

Patnaik has nearly 18 years of experience. She was previously the joint managing director.

DNA's Diwali Push

The English daily has launched a campaign to reiterate the positioning statement - 'News for the Busy Indian'.

Advertising Agencies as Football Clubs [Bruno Leo Ribeiro]

Description:Brazilian art director Bruno Leo Ribeiro has been generating buzz in the creative world for a new kind of fashion collection he created -- Agency Football Kits. Ribeiro, who has a day job as an art director at Hasan & Partners, Helsinki, has created a series of soccer uniforms themed around the industry's top agencies, including DDB, Grey, Africa, BBH, TBWA and Wieden + Kennedy.

Digital

Philips' 'Him Initiative', For Her

The brand has launched a digital campaign to spread awareness about breast cancer. The campaign urges men to ensure that their wives take a 10-minute breast self examination once every month.

Viral Now: Cat-callers Of New York

A video that brings forth the kind of 'street harassment' faced by urban women has gone viral. With over 15 million YouTube views in just 48 hours, the video chronicles a girl's 10-hour long walk around New York City.

Why flipkart apology is a gold standard in service recovery [Rajesh Soundararajan, Managing Director at Futureshift]

Description:Flipkart hits the core of consumers' hearts with an apology mail. It's gold standard for many MNCs to learn from. When you apologize do it truly from the heart

Below the Line (BTL)

Dainik Bhaskar's Plantation Drive

Through the course of a recent on-ground campaign 'Ek Ped Ek Zindagi', the media group has planted over 1.5 million trees.

It is Season Seven for ITC Classmate's Spell Bee

Targeting students of classes 5-9, the contest aims to reach over 800 schools across 30 cities.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

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