Star India's flagship Hindi GEC has steadily outpaced the rest of the pack week after week. A look at how it has managed the show.
The second film of the campaign dwells on Hindu-Muslim animosity. It shows how a young boy, in his own way, attempts to bridge the chasm.
Description:Inspired from the rising concern for environment, Celeste, a designs, advertising, marketing and Internet consultancy has taken the initiative to spread awareness amongst the social media enthusiasts and people of Chandigarh and vicinity about the benefits of celebrating a green and peaceful Diwali.
Set Max has launched a marketing campaign to promote the premiere of the movie Darr@THE MALL.
The edible oil producer launched an OOH activation in Puri to engage with pilgrims during the Jagannath Rath Yatra.
Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.
The account was won after a multiagency pitch. The incumbent agency on the business was Origin BeanStalk.
The channel has tied up with Radio One to air a show titled 'The Pepsi MTV Indies' every Thursday at 10 pm.
Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.
The event will see some of the most knowledgeable marketing professionals assemble in one place.
He will look after the newspaper operations in Tamil Nadu.
Description:A 5-city initiative to tap into the festive fervour of Ganeshotsav and engage with readers and festival organisers across Maharashtra.
High penetration of internet, increased use of smartphones help the cause of top e-commerce firms, leading to a rapid rise in their valuations.
Prior to this, he was working with OgilvyOne as senior VP, Ecommerce & CRM.
Description:This case study outlines how digital media can be leveraged by brands to promote physical events and conferences. The case study details how a perfect mix of integrated digital marketing (social, email, mobile and CSR) helped this client not only in creating a great online buzz, but also in getting loads of event attendees.
The wheelmaker has launched a road safety campaign.
Eureka Forbes, a water purifying brand, is running an experiential campaign in Mumbai with Aquaguard Canters.
Description:Event and Exhibit Systems for Lakme