Star Plus' social issues show looks at ways to become a people's brand for the next set of viewers.
The Salman Khan-hosted show will launch on September 21. It will feature 12 celebrities living in the house for around 90 days to win the game.
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The brand took over 1,200 media spots across the country to announce its relaunch.
He joins the agency from Madison Outdoor Media Solutions.
Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.
The radio station will execute on-ground events and promotion on social media platform to provide exposure to the upcoming bands and musicians.
Called 'Kaun Banega Lakhpati', the contest will run in several cities across India. The objective is to bring the fans closer to the show through a different medium.
Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.
The Times of India has launched a frontal attack on Hindustan Times, casting doubts on its circulation as well as its readership figures in the National Capital Region (NCR). The offensive may inadvertently revive the generally-ignored Audit Bureau of Circulation (ABC).
She will head the community network of the group and will be responsible for expansion plans.
Description:A 5-city initiative to tap into the festive fervour of Ganeshotsav and engage with readers and festival organisers across Maharashtra.
The campaign is aimed at attracting the attention of the youth towards the concept of cash-back on their retail and e-commerce purchases.
The mandate covers the brand's SEM, SEO and social media duties.
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Star Sports is organising a Kabaddi-themed BTL activity across eight cities to promote the Pro Kabaddi League.
The winner of this on-ground talent contest, to be held in 80 colleges across 13 cities, will be given a chance to be a part of an episode on the show, 'Uff! Yeh Nadaniyaan'.
Description:Event and Exhibit Systems for Lakme