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GEC Watch: Star Plus is the biggest gainer in Week 50

The ranking order of top Hindi GECs remains unchanged.

Sony to screen a telefilm with CID and Adaalat's cast

Titled 'CID - Adaalat Karmyuddh', the three hour long movie will premiere on the channel on December 20 at 8 pm.

The Huge List of 127 Marketing Tools [TrackMaven]

Description:In search of new tools to optimize your marketing mix? Folks at TrackMaven have compiled a huge list of 127 marketing tools and 11 bonus sales tools to help make you a more productive marketer.

Out of Home (OOH)

IndiaMART boards the Delhi Metro

The brand has launched an OOH activity in the Delhi NCR region to catch eyeballs.

Vodafone: Welcoming Migrants in Delhi

The brand has launched an OOH campaign to promote its latest talk plan and reach out to the migrant community in Delhi.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.


Jagran Prakashan to acquire Radio City

The board of Jagran Prakashan held a meeting yesterday and approved this decision. The acquisition will take place through an all-cash deal, and is subject to regulatory approvals from the MIB.

Radio Mirchi: Bringing Kannada close to Bengaluru

Radio Mirchi Kannada has launched a pun intended campaign to bring people in Bengaluru fall in love with the Kannada language.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.


Tanishq glitters with Grehlakshmi

The women magazine customised the cover page of the December issue into four different designs depending upon the market the magazine was distributed.

Sandeep Lakhina moves to Mint

He joins as Business Head and CEO for the HT Media owned publication.

Advertising Agencies as Football Clubs [Bruno Leo Ribeiro]

Description:Brazilian art director Bruno Leo Ribeiro has been generating buzz in the creative world for a new kind of fashion collection he created -- Agency Football Kits. Ribeiro, who has a day job as an art director at Hasan & Partners, Helsinki, has created a series of soccer uniforms themed around the industry's top agencies, including DDB, Grey, Africa, BBH, TBWA and Wieden + Kennedy.


Google closing in but Facebook remains most preferred: Survey

93% respondents in Accenture survey like Facebook, 73% find Google the best.

BBC Tamil inks deal with The Hindu-Tamil

The two media conglomerates have reached a content syndication deal.

Mia by Tanishq - As Beautiful As Your Work Influencer Campaign [Ripple Links]

Description:Ripple Links engaged online influencer's to build brand advocacy & emphasize the brand values of strength, independence, style, individuality & femininity that epitomize the modern working woman. Agency harnessed the influence of Female bloggers across the country to position the brand's new work wear jewellry collection 'Mia' to modern working women.

Below the Line (BTL)

No Price for Trying

A health and fitness equipment store is running an activation where it is inviting people to try the equipment at free of cost for a few days without any hidden catch of buying it.

Eureka Forbes: Making Water Healthy

The campaign aims to promote the importance of drinking healthy water to the children.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

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