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Television

Time for Satyamev's results

Star Plus' social issues show looks at ways to become a people's brand for the next set of viewers.

Colors Hikes Ad Rates by 30 Per Cent for Bigg Boss 8

The Salman Khan-hosted show will launch on September 21. It will feature 12 celebrities living in the house for around 90 days to win the game.

The Huge List of 127 Marketing Tools [TrackMaven]

Description:In search of new tools to optimize your marketing mix? Folks at TrackMaven have compiled a huge list of 127 marketing tools and 11 bonus sales tools to help make you a more productive marketer.

Out of Home (OOH)

Tata Goldplus Takes the OOH Way to Relaunch

The brand took over 1,200 media spots across the country to announce its relaunch.

Sommnath Sengupta appointed Kinetic India's NCD

He joins the agency from Madison Outdoor Media Solutions.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.

Radio

Red FM launches Red Bandstand for independent musicians

The radio station will execute on-ground events and promotion on social media platform to provide exposure to the upcoming bands and musicians.

Sony-Radio Mirchi tie up for on-air KBC contest

Called 'Kaun Banega Lakhpati', the contest will run in several cities across India. The objective is to bring the fans closer to the show through a different medium.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.

Print

ABC of the Times challenge

The Times of India has launched a frontal attack on Hindustan Times, casting doubts on its circulation as well as its readership figures in the National Capital Region (NCR). The offensive may inadvertently revive the generally-ignored Audit Bureau of Circulation (ABC).

Sakal Media ropes in Radha Kantipudi

She will head the community network of the group and will be responsible for expansion plans.

Maharashtra Times Ganeshotsav Activation [Ripan Preet]

Description:A 5-city initiative to tap into the festive fervour of Ganeshotsav and engage with readers and festival organisers across Maharashtra.

Digital

Cashkaro.com Cashes in on the Youth

The campaign is aimed at attracting the attention of the youth towards the concept of cash-back on their retail and e-commerce purchases.

iProspect Communicate 2 Wins Digital Consultancy Mandate of Shaze

The mandate covers the brand's SEM, SEO and social media duties.

19 Simple Twitter Retweet Tips [Shea Bennett , Social media manager]

Description:Want more retweets on Twitter? Of course you do! Here are 19 simple Twitter tips that get more retweets - and take 2 minutes or less!

Below the Line (BTL)

On the ground with Pro Kabaddi

Star Sports is organising a Kabaddi-themed BTL activity across eight cities to promote the Pro Kabaddi League.

Clean & Clear partners with Big Magic for 'Freshpanti'

The winner of this on-ground talent contest, to be held in 80 colleges across 13 cities, will be given a chance to be a part of an episode on the show, 'Uff! Yeh Nadaniyaan'.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

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