143 Socio-economic variables for strategic decisions
From The Mobile Indian
There's a new fragrance in town - Engage!
Is the impact of spot fixing on brand IPL big enough for it to struggle for advertisers in the next year? afaqs! explores.
Sony lost 14 GRPs in the current week ended May, 18, as per the TAM data provided by subscribers.
Description:Using a widely popular & bold term, HomeShop18.com launched a Hashtag on Twitter for Women's Day giving it an outreach which went worldwide, once again.
Online shopping portal Yebhi.com has launched 30 virtual stores in association with Cafe Coffee Day across Delhi and Bengaluru.
The radio station has come up with an innovative billboard-cum-studio in Kolkata to catch eyeballs of local people.
Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.
The BCCL-owned radio station has increased ad rates following an inventory crunch.
The channel had entered into a sales alliance with Dainik Bhaskar-owned radio channel, My FM, in April.
Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.
With the Gurgaon Special edition, the English daily aims to tap the hyper local ad market better.
The Navbharat Times and Maharashtra Times, in partnership with Clinic Plus shampoo, carried a greeting card innovation, last Sunday.
Description:India's best print ads in 2012.
The products include an IVR-based voice chat called MTV Gupshup, a mobile content shop called Vh1 Hub and a game for teenage girls called Stardom Saga.
Launched in December 2011, NLPCaptcha was among the first companies to introduce the concept of captcha advertising in India.
Description:A way to give passionate photographers a personal touch
The Indian arm of the global chipmaker has launched an on ground experiential campaign to increase the relevance and demand of personal computing devices and drive domestic adoption of technology among masses in India.
To promote the Marathi format of KBC, the channel has launched a month long BTL activity across 90 markets of Maharashtra.
Description:The challenge was to not just to get existing fans of the franchise to buy the Vayuputras - that would happen anyways, but to expand the base of the franchise and introduce the trilogy to completely new audiences. Hence the marketing needed to smart, viral and cost effective though the scale was larger than that of any Indian book ever marketed. The attached case study, encapsulates every element of the campaign, the approach and the final outcome.
