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MSM-Discovery, last of broadcast JVs, ends on Jan 1

The two parted ways partly because the new regulations by Trai have made it difficult for such JVs to function.

Omar Qureshi quits Zoom

He was editor-in-chief and creative head of Times Television Network's Bollywood news channel.

The Huge List of 127 Marketing Tools [TrackMaven]

Description:In search of new tools to optimize your marketing mix? Folks at TrackMaven have compiled a huge list of 127 marketing tools and 11 bonus sales tools to help make you a more productive marketer.

Out of Home (OOH)

Goodyear goes Outdoor

The tyre brand has taken the outdoor route to promote its latest technology tyre which goes for 80 km even after it is punctured or flat.

Sunder Hemrajani Retires as Times OOH MD

In his absence, Arghya Chakravarty, who currently occupies the position of CEO of Times OOH, will head the company.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.


92.7 BIG FM elevates Jay Mehta as Station Head, Mumbai

Mehta has over 10 years of experience and has been an ace performer at Big FM.

Second edition of Hajmola Chatpata No.1 underway

92.7 Big FM and Hajmola are scouting for the best standup comedian in UP and Bihar.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.


When TOI smelt of 'HE'

The deodorant brand came up with an innovation across six city editions of The Times of India on November 19.

Free Press Group names Rudolf Fernando as All India President

Fernando has over two decades of experience and will report to Abhishek Karnani, director, Free Press Group.

Advertising Agencies as Football Clubs [Bruno Leo Ribeiro]

Description:Brazilian art director Bruno Leo Ribeiro has been generating buzz in the creative world for a new kind of fashion collection he created -- Agency Football Kits. Ribeiro, who has a day job as an art director at Hasan & Partners, Helsinki, has created a series of soccer uniforms themed around the industry's top agencies, including DDB, Grey, Africa, BBH, TBWA and Wieden + Kennedy.


E-commerce vs Shopping Malls

As online shopping takes off in India, malls are readying to pull a number of tricks to keep those customers coming.

FCB Ulka Digital appoints Anushree Ghosh as digital strategic head

Ghosh joins the agency from SapientNitro where she led strategy function.

Social Sale - Adding value beyond the transaction [We Are Social]

Description:The sale is no longer the light at the end of a tunnel. It is the beginning of a social relationship between a brand and a consumer.

Below the Line (BTL)

Zee Khana Khazana: Bringing Out the Chef in Every Homemaker

The food channel has launched an activation to promote its show Ab Har Koi Chef.

NDTV, Coca-Cola partner to clean Govt Schools in India

The campaign, in its first four years, has already revitalised 370 schools in 20 states across the country impacting nearly 120,000 students.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

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