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Television

Raghu-Rajiv Break Tie with Roadies; Season 12 to have New Judges

MTV Roadies X2 will be judged by Esha Deol, Vijender Singh, Karan Kundra and Rannvijay Singh.

Sania Mirza to run 'PIX School of BONDing' on Sony Pix

In the new property, the channel will air all the 23 Bond movies, starting November 22. The movies will air every Saturday at 7 pm and 9 pm.

The Huge List of 127 Marketing Tools [TrackMaven]

Description:In search of new tools to optimize your marketing mix? Folks at TrackMaven have compiled a huge list of 127 marketing tools and 11 bonus sales tools to help make you a more productive marketer.

Out of Home (OOH)

Sunder Hemrajani Retires as Times OOH MD

In his absence, Arghya Chakravarty, who currently occupies the position of CEO of Times OOH, will head the company.

Levi's Commuter: Always On The Move

The apparel brand has launched a pan-India outdoor campaign to promote its Commuter range, that is targeted at the busy urbanite.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.

Radio

92.7 BIG FM elevates Jay Mehta as Station Head, Mumbai

Mehta has over 10 years of experience and has been an ace performer at Big FM.

Second edition of Hajmola Chatpata No.1 underway

92.7 Big FM and Hajmola are scouting for the best standup comedian in UP and Bihar.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.

Print

When TOI smelt of 'HE'

The deodorant brand came up with an innovation across six city editions of The Times of India on November 19.

Free Press Group names Rudolf Fernando as All India President

Fernando has over two decades of experience and will report to Abhishek Karnani, director, Free Press Group.

Advertising Agencies as Football Clubs [Bruno Leo Ribeiro]

Description:Brazilian art director Bruno Leo Ribeiro has been generating buzz in the creative world for a new kind of fashion collection he created -- Agency Football Kits. Ribeiro, who has a day job as an art director at Hasan & Partners, Helsinki, has created a series of soccer uniforms themed around the industry's top agencies, including DDB, Grey, Africa, BBH, TBWA and Wieden + Kennedy.

Digital

Urzza Powers its Way to the World's Longest Tweet

In an attempt to connect to its audience digitally, the brand has managed to generate the longest tweet ever.

Times Internet inks Strategic Partnership with Electus Digital

CollegeHumor.com, Dorkly.com and WatchLOUD.com are the latest additions to the Times Local Partners portfolio that are to be made available in India.

Social Sale [We Are Social]

Description:Adding value beyond the transaction

Below the Line (BTL)

Zee Khana Khazana: Bringing Out the Chef in Every Homemaker

The food channel has launched an activation to promote its show Ab Har Koi Chef.

NDTV, Coca-Cola partner to clean Govt Schools in India

The campaign, in its first four years, has already revitalised 370 schools in 20 states across the country impacting nearly 120,000 students.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

Daily NewsLetter