Six Bollywood directors will make short films to reiterate the brand philosophies of five HUL brands.
Pathak will look after the Hindi news and Urdu channels of the network.
Description:Inspired from the rising concern for environment, Celeste, a designs, advertising, marketing and Internet consultancy has taken the initiative to spread awareness amongst the social media enthusiasts and people of Chandigarh and vicinity about the benefits of celebrating a green and peaceful Diwali.
It's now brisk business for advertising agencies as the major political parties have embarked on publicity campaign in the run-up to the general elections.
South African Tourism has initiated an integrated campaign in several cities of India to drive tourism from India.
Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.
The channel had increased ad-rates in April, 2013.
It has launched two new web radio stations, Radio City International and Radio City Love.
Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.
Fifteen of the final 90 entries for the INMA Awards 2014 are from Indian publications. Individually, TOI has the highest number of nominations across the participating companies.
The Hindi newspaper will launch its Rohtak edition from Haryana this week; the edition will cater to 10 districts of the state.
Description:A 5-city initiative to tap into the festive fervour of Ganeshotsav and engage with readers and festival organisers across Maharashtra.
The brand's first-ever DVC aims to engage and act on a common miss by most men, wherein they often forget to appreciate the woman in their lives while she dons many roles with ease.
The report provides insights into the growth of digital music, movies, games and mobile apps from 2012 to 2013 in seven key markets.
Description:Viacom18 owned Comedy Central India, the Indian version of Comedy Central devoted to catering to our constant need to laugh, launched a social media game for the second season of its legal comedy drama series 'Suits'.
The auto brand has created a 3D virtual tour of the Ford Pavilion at the Auto Expo 2014 for people who could not visit the mega event held in New Delhi in February.
Brands are leveraging digital media for their on-ground activation to gather eyeballs and strike conversations with the consumer.
Description:The case study talks about Operator, Handset marketer and Content players need to get their act together for data consumption to explode.