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Nickelodeon launches Motu-Patlu merchandise; to air 4th movie soon

The channel will launch its fourth Motu-Patlu-based movie on October 23 at 12:15 pm.

GEC Watch: Star Plus, MSM's channels gain in week 41

The Hindi GEC hierarchy remained unchanged.

The Huge List of 127 Marketing Tools [TrackMaven]

Description:In search of new tools to optimize your marketing mix? Folks at TrackMaven have compiled a huge list of 127 marketing tools and 11 bonus sales tools to help make you a more productive marketer.

Out of Home (OOH)

ALP Media puts up largest neon hoarding in Mumbai

The 120 feet by 40 feet hoarding is located at Bandra ROB (Road Over Bridge), Western Express Highway.

Look at this OTIS Lift

Otis India has installed a set of lifts at the Mahim Causeway in Mumbai to promote the brand.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.


Second edition of Hajmola Chatpata No.1 underway

92.7 Big FM and Hajmola are scouting for the best standup comedian in UP and Bihar.

Radio City Puts the Consumer First

The radio channel has launched a brand campaign where it aims to keep the consumer at the centre of its all the activities.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.


The Hindu makes a point in HT-TOI scuffle

Taking advantage of the ongoing TOI-HT scuffle, The Hindu launched an advertising campaign urging people to be calm and read The Hindu.

dna Launches Weekly Brand Page

The Maharashtra-based English daily launched a weekly page focusing on the media and advertising industry starting October 6. The daily has also carried out three innovative ad campaigns in last two months.

Advertising Agencies as Football Clubs [Bruno Leo Ribeiro]

Description:Brazilian art director Bruno Leo Ribeiro has been generating buzz in the creative world for a new kind of fashion collection he created -- Agency Football Kits. Ribeiro, who has a day job as an art director at Hasan & Partners, Helsinki, has created a series of soccer uniforms themed around the industry's top agencies, including DDB, Grey, Africa, BBH, TBWA and Wieden + Kennedy.

Digital captures India's reaction to gifts

This festive season, the website has launched an online video campaign that captures consumers' attitudes towards gifting - both, giving and receiving.

GroupM, Google, and Line launch

The website gives users a chance to try out daily-use products, play games and stream movies.

Why flipkart apology is a gold standard in service recovery [Rajesh Soundararajan, Managing Director at Futureshift]

Description:Flipkart hits the core of consumers' hearts with an apology mail. It's gold standard for many MNCs to learn from. When you apologize do it truly from the heart

Below the Line (BTL)

On the ground with Pro Kabaddi

Star Sports is organising a Kabaddi-themed BTL activity across eight cities to promote the Pro Kabaddi League.

Clean & Clear partners with Big Magic for 'Freshpanti'

The winner of this on-ground talent contest, to be held in 80 colleges across 13 cities, will be given a chance to be a part of an episode on the show, 'Uff! Yeh Nadaniyaan'.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

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