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Television

GEC Watch: Star Plus at the top

Even though the numbers for Star Plus have fallen in week 34, compared to week 33, the channel has managed top the show.

Doordarshan launches 'Chance of a Lifetime'

It is a seven-episode series, based on a filmmaking contest among a handful of creative youngsters.

Celebrate Green Diwali [Celeste XpTech]

Description:Inspired from the rising concern for environment, Celeste, a designs, advertising, marketing and Internet consultancy has taken the initiative to spread awareness amongst the social media enthusiasts and people of Chandigarh and vicinity about the benefits of celebrating a green and peaceful Diwali.

Out of Home (OOH)

Sommnath Sengupta appointed Kinetic India's NCD

He joins the agency from Madison Outdoor Media Solutions.

Dr. Fixit: Rain check

The waterproofing brand is intelligently using Mumbai's auto rickshaws to convey its message.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.

Radio

Sony-Radio Mirchi tie up for on-air KBC contest

Called 'Kaun Banega Lakhpati', the contest will run in several cities across India. The objective is to bring the fans closer to the show through a different medium.

Radio City launches Kannada station

The channel has now four regional stations and 13 web stations.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.

Print

Points of View: Is the IRS Really Important to Marketers?

After eight months of chaos, the embargo on using IRS 2013 was finally lifted on August 20. We quizzed marketers on what the IRS 2013 means to them now.

Tata Zest: Key in the Newspaper

The Tata Motors-owned sedan brand, Zest came out with an innovation in the TOI where it attached a key with four-page advertorial supplement.

Maharashtra Times Ganeshotsav Activation [Ripan Preet]

Description:A 5-city initiative to tap into the festive fervour of Ganeshotsav and engage with readers and festival organisers across Maharashtra.

Digital

Skybags: Now Featuring more Features

The brand has come up with a variety of digital videos showcasing its key features.

TimesCity launches second edition of Gourmet Week

Presented by American Express, TimesCity Gourmet Week 2014 gets bigger and better with Times Food Award winning restaurants across six cities participating in the culinary festival.

Content Marketing 201: The Content Mindset [Nick Westergaard, Chief Brand Strategist at Brand Driven Digital]

Description:Why Content Marketing is more important than ever and what you and your team can do about it.

Below the Line (BTL)

On the ground with Pro Kabaddi

Star Sports is organising a Kabaddi-themed BTL activity across eight cities to promote the Pro Kabaddi League.

Clean & Clear partners with Big Magic for 'Freshpanti'

The winner of this on-ground talent contest, to be held in 80 colleges across 13 cities, will be given a chance to be a part of an episode on the show, 'Uff! Yeh Nadaniyaan'.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

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