Buzziest Brands of the Year Poll 2012
From The Mobile Indian
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As an extension of its latest 'Dish sawaar hai' campaign, Dish TV has launched the truHD+ DVR, being offered free to its HD customers.
Logistics seems to be the biggest bottleneck being faced by the country's home shopping channels.
Description:This study consist of a campaign, which was to educate farmers, the most vulnerable lot of this nation, on soil health benefits with the use of phosphate based fertilizers.
As part of the campaign for water-based restorative drink B'lue, Brandscope India has created a moving billboard, a 25-feet inflatable bottle on a hoarding, and converted a bus shelter into a lounge.
The OOH campaign comprised four shopping bags, measuring 8 X 10 feet and 10 X 12 feet, placed at the entrance of the malls.
Description:Glade Sports car fragrance Branding at Meru Cabs
The FM station is launching two new programmes , Aradhana and Kajal@9, that it bets will appeal to local listeners.
Currently serving his notice period at the radio station, Red FM's outgoing chief operating officer's next destination is still under wraps.
Description:To give its listeners an ultimate musical experience.
While Jaisurya Das will take over as the new COO, Shailesh Amonkar will join as the new CMO.
The campaign is targeted at audiences across Bhopal, Indore, Gwalior, and Raipur.
Description:Volkswagen in India: The Case Study outlines a print campaign, which positioned the brand as a mass premium player.
Rao was the managing director (media & platforms) for the internet giant's Asia pacific operations.
The US e-commerce biggie uses a domain name it had acquired in 1998 for its foray into Indian online retail space.
Description:Golf Genie's this study outlines how they have used Golfhelptips.com to reach out to the right audience through search engines with minimum budget.
The participants will attempt show-related tasks at the malls; the event will be webcast live for online viewers.
The company has organised a first-of-a-kind mall activity called Ring a Career, to help parents understand the need for financial planning for their child's future.
Description:This study outlines Cadbury Bournville's new BTL campaign wherein emphasis was laid on how Bournville is made from rich Ghanaian Cocoa beans and that only the 'chosen beans' go into the making of a Bournville bar.
