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Television

Star Plus: Leading the Pack

Star India's flagship Hindi GEC has steadily outpaced the rest of the pack week after week. A look at how it has managed the show.

KBC: cutting across the divide

The second film of the campaign dwells on Hindu-Muslim animosity. It shows how a young boy, in his own way, attempts to bridge the chasm.

Celebrate Green Diwali [Celeste XpTech]

Description:Inspired from the rising concern for environment, Celeste, a designs, advertising, marketing and Internet consultancy has taken the initiative to spread awareness amongst the social media enthusiasts and people of Chandigarh and vicinity about the benefits of celebrating a green and peaceful Diwali.

Out of Home (OOH)

Set Max: Fear is the Key

Set Max has launched a marketing campaign to promote the premiere of the movie Darr@THE MALL.

Dalda Edible Oils engages with pilgrims in Odisha

The edible oil producer launched an OOH activation in Puri to engage with pilgrims during the Jagannath Rath Yatra.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.

Radio

Radio City awards creative mandate to Scarecrow

The account was won after a multiagency pitch. The incumbent agency on the business was Origin BeanStalk.

Pepsi MTV Indies extends content offering to radio

The channel has tied up with Radio One to air a show titled 'The Pepsi MTV Indies' every Thursday at 10 pm.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.

Print

Dainik Bhaskar's Unmetro returns to Bangalore

The event will see some of the most knowledgeable marketing professionals assemble in one place.

Sidharth Sonthalia promoted as AGM, New Indian Express

He will look after the newspaper operations in Tamil Nadu.

Maharashtra Times Ganeshotsav Activation [Ripan Preet]

Description:A 5-city initiative to tap into the festive fervour of Ganeshotsav and engage with readers and festival organisers across Maharashtra.

Digital

Rs 1,000-cr start-up club growing

High penetration of internet, increased use of smartphones help the cause of top e-commerce firms, leading to a rapid rise in their valuations.

OgilvyOne's Harshad Hardikar joins Indigo Consulting as COO

Prior to this, he was working with OgilvyOne as senior VP, Ecommerce & CRM.

Ideating and Creating Digital Strategy for promoting events [ Tangence ]

Description:This case study outlines how digital media can be leveraged by brands to promote physical events and conferences. The case study details how a perfect mix of integrated digital marketing (social, email, mobile and CSR) helped this client not only in creating a great online buzz, but also in getting loads of event attendees.

Below the Line (BTL)

TVS TYRES teaches Roadsense

The wheelmaker has launched a road safety campaign.

Eureka Forbes Makes Water from Air

Eureka Forbes, a water purifying brand, is running an experiential campaign in Mumbai with Aquaguard Canters.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

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