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BIG 92.7 FM partners with Nach Baliye 3

Media News
Mumbai, September 18, 2007

BIG 92.7 FM, India’s No. 1 FM Station, has partnered with the third season of the much acclaimed celebrity reality dance show Nach Baliye 3. With the third season underway, the show only gets bigger and better and will be telecast on Star Plus every Friday at Saturday at 9:00pm. The celebrity participants and well renowned judges are sure to get everyone’s adrenaline pumping and feet, tapping. The radio partnership will ensure exclusive access to the participants and all the behind the scene scoops on the sets.

BIG 92.7 FM has put together some exciting content to ensure entertainment unlimited, both on air and on ground. Part of the offerings on BIG 92.7 FM will include:

On air...
As a pre-cursor to the finale, creating days dedicated to the jodis.
Sunday’s will have programming around the dance music theme
Celeb talk - chatpata interviews with judges and hosts
Exclusive un-censored content featuring gossip / controversies and behind the scene stories
Contests like: hottest jodi, sexiest celebrity
On air contests – predicting the winner! The winner of the on-air contest wins dance lessons to him and his partner!
BIG FM RJ’s will also back their favorite participants
Interviews with the 3 finalists
Special take by the judges on feedback on the participants
Countdown to the grand finale and interview with the finalists
The day of the launch will cover the emotional state and excitement amongst the participants

On ground..
Nach Baliye nights in popular night clubs in the city
Meet and greets with the RJ’s
Performances by lucky listeners with their favorite RJ…and a lot more!

Speaking on the occasion, Mr. Anand Chakravarthy, Vice President – Marketing, BIG 92.7 FM said, “We are excited to be partnering with one of the most popular dance reality shows on television, Nach Balliye 3. Given the high level of consumer interest in this show, our on air integration is sure to provide entertainment unlimited! In line with our brand promise of Life Banao! our listeners now have the opportunity to stay connected to their favorite show and all that’s happening around it by tuning into BIG 92.7 FM. We have some great content planned, delivering a wholesome entertainment package. The time has come, to hear them dance.”

Commenting on the association, Mr. Prem Kamath, Vice President – Marketing & Communication, Star Plus said, “We are delighted to be partnering with BIG 92.7 FM for such an initiative. They are the biggest network today and we are very excited about the offerings and the whole content innovation that BIG 92.7 FM will provide for Nach Balliye 3. With the listenership and the reach it commands, we are very confident of a fruitful association”.

For further informtaion, please contact:
Nitin Tanksale
Corporate Communications
Adlabs Films Ltd.
Mobile: 9392403253
Direct: 040-39189306

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