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Amrita TV Clocks Reality Show Record ; Sets Up Amrita Reality Centre

Media News
Thiruvananthapuram, October 10, 2007

From October,Amrita TV will be the first satellite channel in India to telecast four reality shows 13 hours a week, concurrently on prime time . In fact, there is a talent hunt show being telecast on the channel everyday of the week ,which is based on public sms voting .

Among its current reality shows, Amrita TV's prime-time band commences with "Pepsodent Super Dancer Junior" which is telecast everyday ( Mon-Fri, 7 - 7.30 pm and Sat-Sun 6.30 - 7 pm). It follows on the footsteps of "Close-up Super Dancer",which ended in August 2007.

The talent hunt programme with the highest episodic-time is "Lux Super Star Global", telecast 5 hours a week, Monday through Friday ( 8 - 9 pm).Again this is the first music talent show in Indian television to offer a Mercedes-Benz to the winner; for which auditions were held in USA,UK,UAE and India

Another unique talent hunt to nurture and discover actors is "Oxywash Best Actor" which is telecast Monday through Friday( 9.30 - 10 pm);for which screen tests were conducted in Mumbai,Bangalore,Chennai and Kerala.

The latest reality show which is the first-of-its-kind in Malayalam television, is "Take Care Raga Ratnam Junior",a carnatic music talent hunt in the 10-15 age group for which auditions were held in Bangalore,Chennai and Kerala .Veteran music maestro V.Dakshinamurthy is the chief jury of this show.

To provide focussed attention on each of these shows which are mounted on grand sets,the channel has set up the Amrita Reality Centre & Studio on a one-acre plot with a built up area of 26,500 sq.ft., adjoining a lake, in Trivandrum.

The Reality Centre is also the venue for grooming and orientation sessions for contestants for each of these four shows --which number around 70 kids and youth from different States of India and abroad.All expenses of contestants to facilitate them for experts' grooming,shooting,stay, travel are borne by Amrita TV.

By way of history ,Amrita TV is the first channel in India to have telecast "AVT Vanitaratnam", a reality show to discover the super mom : which was contested by homemakers and working mothers upto the age of 40.The 140- episode show which ended in July 2007 was an eye-opener for Malayali audiences settled across the world.

Again it is among the first channels in South India to telecast in close succession three reality shows to nurture young talent in the 10-15 age group,v.i.z." Super Star Junior", "Super Dancer Junior" and "Raga Ratnam Junior"

Amrita TV had pioneered the reality show saga in Malayalam television in June 2006 with the launch of "Super Star" introducing spectacular sets,multi-location auditions,live telecast of the Grand Finale as a ground event in front of a large audience, with simultaneous sms voting determining the results-- and the winner driving away the gift car from the venue immediately after the show.

Amrita TV,launched in 2005, as a 24-hour Malayalam, general entertainment & news satellite channel with a global footprint, has been honoured with 26 State Awards for Excellence in Television--the only channel in India to be bestowed with such a recognition in just two years since inception.